Tag Archives: Adidas

Top 25 Retailers on Facebook (List and Download)

Channel Advisor’s latest Facebook Commerce Index is out, a free listing and analysis of the top 25 US retailers on Facebook by fan count.  Victoria’s Secret, adidas Originals and Victoria’s Secret Pink are the most popular retailers on Facebook Whilst the index is called Facebook Commerce, it’s not about commerce, it’s about fan-count (although some [...]

Adidas Pop-Up Retail Strategy: What Social Commerce Can Learn

The business rationale for opening fan-stores in social media is smart, simple and compelling. Advocacy activation. Fan advocacy boosts launch sales, but up to 50% of fans don’t actually advocate (they would recommend but they don’t  because they’re not prompted to do so).  As Emanuel Rosen, author the Anatomy of Buzz (still the best book [...]