Great post by venture capitalist MD Jeremy Liew of Lightspeed, picked up by the ever-insightful Jason Soo and Jochen Krisch, confirming a prediction about the future of social commerce has come to pass; the rebirth of the shopping party. Yep, it’s Avon parties reconfigured, re-branded and teched-up for the party generation. Forget Tupperware, we’re talking fashion and [...]
After Jessica and Kate, Justin has joined venture-backed social commerce subscription club platform, BeachMint, for celebrity/designer-curated shopping. BeachMint is launching HomeMint with Justin Timberlake and his interior designer friend, Estee Stanley. Available exclusively online, HomeMint will offer a curated selection of home goods and accessories, one of a kind finds, and art and photography from both [...]
It’s Friday, so it’s infographic time – and here’s a succinct infographic on the hot trend of subscription commerce clubs (#subcom), where brand or category fans can sign up to receive regular surprise boxes of new products and samples in the mail – ranging from shoes to t-shirts, to jewellery and underwear. The insights and [...]
Useful post by US VC Rob Go on critical success factors for the subscription commerce (#subcom) trend a la Birchbox, Hoseanna & Manpacks – with an interesting additions in the comment thread. So to be a big winner in the subscription commerce market, you need to offer one or more of the following Problem-solving – solves a [...]
So SubCom – subscription commerce – is the hot trend in e-commerce right now, turning category fans into loyal advocates with subscription clubs that offer monthly trials of new products in surprise boxes delivered to the door. It’s a Janus-faced proposition – offering value to both customers and to brands – as ‘tryvertising’ media. For [...]
Surprise is what lies behind the current online subscription club craze. Subscription clubs – where you pay to receive a monthly surprise box in the mail of curated goodies – work for vendors because they take the surprise element of sales away - by providing regular, predictable subscription income. And that’s good. Subscription clubs work for subscribers because [...]
