Trendy shoe brand Skechers will soon launch a rewards loyalty program to incentivize customers to write reviews in exchange for points, which can then be redeemed as discounts on future purchases. This new initiative, set to roll out in a couple of months, is an extension of its current loyalty program Skechers Elite, which rewards customers for [...]
Social commerce software company Reevoo have just published some interesting research that looks more closely at the counter-intuitive finding that negative consumer product reviews can actually boost sales. It would seem that a few bad reviews give consumers a reason to believe all your good reviews. Moreover, consumers spend four times as long on site [...]
“I get by with a little help from my friends.” – The Beatles Paul, John, George and Ringo were onto a truth that has bearing on social commerce – that is, from to time, we can all use a little help from friends in making product purchase decisions. In his December 2009 post, How Social [...]
Brands have awakened to the fact that social media engagement is no longer optional, but an essential part of how business is done today. Since its founding in Tel Aviv, Israel in 2006, the now Mountain View, CA-based company Gigya has been on the forefront of the shift from social media as an add-on via widgets [...]
A few years ago, my wife and I visited Hell’s Kitchen Flea Market in New York City. Hundreds of people were milling about, multiple conversations among customers were taking place all around us, and prospective buyers were dickering over price with the dozens of vendors lined up in the marketplace. Needless to say, it was [...]
We are dealing with an insurgency among consumers. No longer do they trust marketing or advertising messages, but, instead, turn to others like themselves for advice and opinion on product purchases. In today’s socially-infused marketplace, to suggest that control rests with the consumer is an understatement. According to a research report (PDF) from the e-tailing group, [...]
