Somebody is going to take a look at this video and make millions. It’s a scene from a Chinese ‘Tuángòu‘ (team-buying) raid on a paint retailer. The concept is super-simple - a flash mob of shoppers descend on some poor retailer and demand a bulk discount. Would you stand up to the wild team-buying leader in this [...]
So we know that the principle reason that people interact with businesses and brands on Facebook is to get offers. Hertz is obliging Facebook users with a group offer for car hire in the form of a ‘social coupon’ using the social commerce Share it Up app from PeopleString. The more people who share the [...]
If you want to succeed in social commerce either as a vendor or service provider, you’ll need a competitive ‘positioning’ – a ‘reason to choose’ over Amazon, Google and Facebook… Take the group-buy space. Although a pale imitation of the powerful Eastern ‘Tuangou‘ (‘team-buying’ ) origins, the Big Three are showing how deep pockets, scale and innovation can [...]
Daily group-buy sites no long just offer deep discounts for the local Dennys. Now, their appeal is to consumers with expendable income – “fun money” – those who’s households average $70,000 or more, says an article at Time Moneyland. If that’s the case two questions come to mind: With folks tiring of the onslaught of [...]
Social commerce sites, services and apps watch out, Amazon is beginning throw its weight around. Having already shown the world how to use Facebook to help Amazon customers shop smarter with Facebook-powered birthday reminders and recommendations, the retail giant is now stepping up its assault on the group-buy/daily deals sector with AmazonLocal. Already the #3 [...]
In this, the last of a six-part series on social commerce rules of thumb - See parts 1, 2, 3, 4 & 5 – we look at the concept of reciprocity — repaying a favor with a favor. There is one word which may serve as a rule of practice for all one’s life – [...]
