Facebook brand pages are emerging as an ideal platform for executing flash sales around products. In a recent study published jointly by the CMO Council. 79% of consumers say they are using social media to take advantage of special offers and discounts. Social customers expect products and promotions from the brands they engage with, and flash [...]
When you think of up-and-coming social commerce sites, Pinterest may top the leaderboard, but the fast-paced growth of Fab.com means that it should not be far behind. The site, which started as social network for gay and lesbian users, has morphed into a social commerce flash sales giant that has gained a large following – [...]
Flash sales is a hot topic we cover routinely here at Social Commerce Today. Recently, Shop.org interviewed Doug Mack, CEO of One Kings Lane, a flash sales site that sells home decor, about the influence of social commerce. Here are the highlights of that interview that pertain particularly to social commerce. Interest Graph is Social [...]
(This is part 3 in a six-part series on social commerce heuristics. (See part 1 and part 2.) The purpose of the series to show retailers how to use these rules of thumb to help consumers shop smarter using their social intelligence – the capacity to learn from others.) “We’re gonna have to buy more [...]
Visit the Venpop website and it’s readily apparent the company’s interest lies solely with social commerce, and its approach to the sector is very straightforward. Marketing managers can sign-up, complete the Venpop set-up wizard, and in a few clicks have everything set up to synchronize thousands of products across all social channels. Compared to the [...]
Vente-Privée, founded in 2001, is Gilt Groupe’s big sister, the original and world’s largest flash-sales site offering luxury brands in Europe an online event-based sales channel to quickly sell large quantities stock without harming the brand’s image or competing with other distribution channels. Run as an invitation-only private shopping club, 14 million members get access [...]
