Comments on: Social Shopping Test: +15% sales +50% average order value

By: Armanda Platz

Armanda Platz — Mon, 07 Feb 2011 23:17:25 +0000

This is a great write-up, I discovered your blog checking bing for a similar subject matter and came to this. I couldnt come across to much different information on this posting, so it was great to locate this one. I likely will be back again to look at some other posts that you have another time.

By: Guaranteed seo

Guaranteed seo — Thu, 15 Jul 2010 12:17:58 +0000

Nice, I dont think even amazon uses this technique !

By: Paul Marsden

Paul Marsden — Tue, 16 Mar 2010 22:01:52 +0000

Hi Randall, thanks for the comment. Good point, there are an increasing number free tools that can be deployed on sites to enable social shopping. However, many brand owners look for a turnkey service, multiple features, including analytics and reporting. Services such as the ShopTogether toolbar not only allow chat on a site – but also show what is popular on the site…

But I agree with you; social shopping solution providers will need to keep innovating, keep adding value, and justify their price premium if they are to be successful.

By: Paul Marsden

Paul Marsden — Tue, 16 Mar 2010 21:53:40 +0000

Hello Jeff, thanks for the comment, and for the constructive advice. Yes, a critical eye on claims makes sense.

And yes, social commerce metrics are in their infancy, and can, and should, be improved. Correlational data is imperfect – especially when good analytics and A/B testing allow for ROI modeling.

However, correlational data is a fair start and it’s the best that the vast majority of marketing (ad/promotional) can do (“we helped a sales uplift of x%…”). Of course, digital can do better…

By: Randall Weidberg

Randall Weidberg — Mon, 15 Mar 2010 23:15:35 +0000

Why would i pay for this when i could integrate the meebo tool bar for free?

By: Jeff Molander

Jeff Molander — Mon, 15 Mar 2010 20:46:06 +0000

But here’s the problem, Paul. Nobody is measuring this stuff. This is all willy-nilly “before implementation and after” where there are a million+ variables that make the outcome data false. Not even close to real. How did that week’s search campaign factor in? Radio ads? TV buys? Print ads? Catalog drops?

While I’m happy to hear some data being released — and I think this is a great, worthwhile post — I’d be more impressed if I heard some discussion around the qualitative aspects of this data.

By: Yhteisöostaminen ja verkkokaupat « kari korkiakoski @ blogi

Yhteisöostaminen ja verkkokaupat « kari korkiakoski @ blogi — Mon, 15 Mar 2010 15:52:48 +0000

[...] karkean yleistyksen äärellä onkin kiinnostavaa nähdä SocialCommerceTodayn artikkeli DecisionStepin ShopTogether-työkalusta, joka tukee yhteisöostamista. Eli ostaminen [...]

By: Social Shopping Test: +15% sales +50% average order value

Social Shopping Test: +15% sales +50% average order value — Sat, 13 Mar 2010 12:38:04 +0000

[...] Source: http://socialcommercetoday.com/social-shopping-test-15-sales-50-average-order-value/ [...]

By: uberVU - social comments

uberVU - social comments — Sat, 13 Mar 2010 11:30:12 +0000

Social comments and analytics for this post…

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