Comments on: Social Media Metrics – SIM Score vs Net Reputation Score (NRS)

By: Santiago

Santiago — Wed, 13 Apr 2011 12:00:39 +0000

Hi,
I think that the oficial NPS formula is number of promoters – number of detractors but in the article you apply number of promoters – all the others. Is that correct?

By: Chloe Bags

Chloe Bags — Mon, 17 Jan 2011 20:59:09 +0000

…

Ok. I believe you’re appropriate!…

By: Sophie

Sophie — Wed, 01 Sep 2010 14:09:59 +0000

Hi,
I was very interested by your post as I always though the SIM score is pretty weird and not very relevant.
But I'm not completly convinced by the NRS either. You mention the NPS, but isn't the NPS pu aside the "neutral" rating and only compares Promoters versus Detractors ?
As most social brand mention are neutral it's quite, you almost always get a negative NRS.

By: esteban contreras

esteban contreras — Wed, 25 Aug 2010 23:47:30 +0000

This seemed promising.. But in reality, there is usually more neutral sentiment than positive and negative… so NRS can be negative too… and that is complicated and confusing.

By: Priyanka Goswami

Priyanka Goswami — Fri, 06 Aug 2010 18:47:14 +0000

Are "Likes" considered positive comments or is that a separate engagement metric all together?

By: Brands Need To Become More Social | Eric S. Townsend Marketing (202) 494-4326 — Website & Graphic Design, Ecommerce, Search Engine Optimization (SEO), Branding, Advertising, CD & DVD Packaging, Lead Generation, Sales

Sun, 18 Jul 2010 16:30:29 +0000

[...] an interesting report on brands and their need to become more social was passed along by internet consultant greta weiner. a company called razorfish has developed a new index – the sim score – to determine where a brand’s reputation stands online. collaborating with partners, tns cymfony and the keller fay group, razorfish measured two factors – reach and likeability – to establish a brand’s sim score relative to its competitors. check it out! [...]

By: Shyam Kumar

Shyam Kumar — Thu, 01 Apr 2010 03:27:57 +0000

Simplify! NRS makes more sense to me then SIM.

It’s the direct equivalent of a standard which has worked so well (NPS) and is widely accepted.

But NRS as a metric works for social media initiatives with Brand Marketing and possible Support as initiatives.
(Highly dependent on ability to effectively capture +ve/-ve sentiments in the first place)

This still does not cater to direct/channel Sales, Innovation or Collaboration objectives.

Also shouldnt the value of referrals (retweets for example) be higher than those of general positive conversations? How do you incorporate that in your metrics?

By: Tweets that mention Social Media Metrics – SIM Score vs Net Reputation Score (NRS) | Social Commerce Today -- Topsy.com

Sat, 23 Jan 2010 00:46:03 +0000

[...] This post was mentioned on Twitter by Paul Marsden, Paul Marsden. Paul Marsden said: Social Media Metrics – SIM Score vs Net Reputation Score (NRS) #socialmedia #razorfish http://icio.us/xyaaki [...]