Comments on: Social Media Metrics – SIM Score vs Net Reputation Score (NRS) http://socialcommercetoday.com/social-media-metrics-sim-score-vs-net-reputation-score-nrs/ Trends & Technologies in Social Commerce Sat, 31 Jul 2010 02:20:32 +0000 hourly 1 By: Brands Need To Become More Social | Eric S. Townsend Marketing (202) 494-4326 — Website & Graphic Design, Ecommerce, Search Engine Optimization (SEO), Branding, Advertising, CD & DVD Packaging, Lead Generation, Sales http://socialcommercetoday.com/social-media-metrics-sim-score-vs-net-reputation-score-nrs/comment-page-1/#comment-4990 Brands Need To Become More Social | Eric S. Townsend Marketing (202) 494-4326 — Website & Graphic Design, Ecommerce, Search Engine Optimization (SEO), Branding, Advertising, CD & DVD Packaging, Lead Generation, Sales Sun, 18 Jul 2010 16:30:29 +0000 http://socialcommercetoday.com/?p=2127#comment-4990 [...] an interesting report on brands and their need to become more social was passed along by internet consultant greta weiner. a company called razorfish has developed a new index – the sim score – to determine where a brand’s reputation stands online. collaborating with partners, tns cymfony and the keller fay group, razorfish measured two factors – reach and likeability – to establish a brand’s sim score relative to its competitors. check it out! [...] [...] an interesting report on brands and their need to become more social was passed along by internet consultant greta weiner. a company called razorfish has developed a new index – the sim score – to determine where a brand’s reputation stands online. collaborating with partners, tns cymfony and the keller fay group, razorfish measured two factors – reach and likeability – to establish a brand’s sim score relative to its competitors. check it out! [...]

]]> By: Shyam Kumar http://socialcommercetoday.com/social-media-metrics-sim-score-vs-net-reputation-score-nrs/comment-page-1/#comment-460 Shyam Kumar Thu, 01 Apr 2010 03:27:57 +0000 http://socialcommercetoday.com/?p=2127#comment-460 Simplify! NRS makes more sense to me then SIM. It's the direct equivalent of a standard which has worked so well (NPS) and is widely accepted. But NRS as a metric works for social media initiatives with Brand Marketing and possible Support as initiatives. (Highly dependent on ability to effectively capture +ve/-ve sentiments in the first place) This still does not cater to direct/channel Sales, Innovation or Collaboration objectives. Also shouldnt the value of referrals (retweets for example) be higher than those of general positive conversations? How do you incorporate that in your metrics? Simplify! NRS makes more sense to me then SIM.

It’s the direct equivalent of a standard which has worked so well (NPS) and is widely accepted.

But NRS as a metric works for social media initiatives with Brand Marketing and possible Support as initiatives.
(Highly dependent on ability to effectively capture +ve/-ve sentiments in the first place)

This still does not cater to direct/channel Sales, Innovation or Collaboration objectives.

Also shouldnt the value of referrals (retweets for example) be higher than those of general positive conversations? How do you incorporate that in your metrics?

]]> By: Tweets that mention Social Media Metrics – SIM Score vs Net Reputation Score (NRS) | Social Commerce Today -- Topsy.com http://socialcommercetoday.com/social-media-metrics-sim-score-vs-net-reputation-score-nrs/comment-page-1/#comment-127 Tweets that mention Social Media Metrics – SIM Score vs Net Reputation Score (NRS) | Social Commerce Today -- Topsy.com Sat, 23 Jan 2010 00:46:03 +0000 http://socialcommercetoday.com/?p=2127#comment-127 [...] This post was mentioned on Twitter by Paul Marsden, Paul Marsden. Paul Marsden said: Social Media Metrics – SIM Score vs Net Reputation Score (NRS) #socialmedia #razorfish http://icio.us/xyaaki [...] [...] This post was mentioned on Twitter by Paul Marsden, Paul Marsden. Paul Marsden said: Social Media Metrics – SIM Score vs Net Reputation Score (NRS) #socialmedia #razorfish http://icio.us/xyaaki [...]

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