http://socialcommercetoday.com/social-commerce-the-rise-of-the-widgets/ Trends & Technologies in Social Commerce Wed, 08 Feb 2012 20:59:02 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://socialcommercetoday.com/social-commerce-the-rise-of-the-widgets/#comment-6310 Fans to Sell Brands From Their Own Facebook Page with MyPopUpShop | Social Commerce Today Fri, 19 Aug 2011 04:31:51 +0000 http://socialcommercetoday.com/?p=3183#comment-6310 [...] paper, MyPopUpShop brilliant concept, and builds on an idea that Domino’s Pizza experimented with last year, and not unlike newsfeed stores used by Warner Bros, 7 For All Mankind, and Moontoast artists that [...] [...] paper, MyPopUpShop brilliant concept, and builds on an idea that Domino’s Pizza experimented with last year, and not unlike newsfeed stores used by Warner Bros, 7 For All Mankind, and Moontoast artists that [...]

]]> http://socialcommercetoday.com/social-commerce-the-rise-of-the-widgets/#comment-342 Paul Marsden Wed, 14 Apr 2010 13:31:40 +0000 http://socialcommercetoday.com/?p=3183#comment-342 Thanks for the comment Frank - good point about affiliate networks - Social Media Marketing is a huge opportunity for them. It'll be interesting when Facebook launches credits properly, as then they could own a turnkey solution for affiliate widgets. Although I think PayPal's new API offers opportunities for developing an out-of-the-box solution - I think store credits or discount vouchers would be the way to go here... - Which is what Vente-Privée and Gilt do. Thanks for the comment Frank – good point about affiliate networks – Social Media Marketing is a huge opportunity for them. It’ll be interesting when Facebook launches credits properly, as then they could own a turnkey solution for affiliate widgets. Although I think PayPal’s new API offers opportunities for developing an out-of-the-box solution – I think store credits or discount vouchers would be the way to go here… – Which is what Vente-Privée and Gilt do.

]]> http://socialcommercetoday.com/social-commerce-the-rise-of-the-widgets/#comment-341 Frank Wolfram Wed, 14 Apr 2010 07:15:04 +0000 http://socialcommercetoday.com/?p=3183#comment-341 Thanks Paul! This all feels so natural that it needs to be done. However it gets really interesting when you look at back-end of it; i.e. when you need to pay out $0.99 to 100k affiliates... I see 2 options here: a) a brand like Domino's pays out in own coupons or b) folks like Zanox go social... This of course also calls for micro payment or payment federation. Another thought of course is that this all will increase the market pressure on online media. Thanks Paul! This all feels so natural that it needs to be done. However it gets really interesting when you look at back-end of it; i.e. when you need to pay out $0.99 to 100k affiliates…
I see 2 options here: a) a brand like Domino’s pays out in own coupons or b) folks like Zanox go social…
This of course also calls for micro payment or payment federation.
Another thought of course is that this all will increase the market pressure on online media.

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