Comments on: Social Commerce & the 1:100,000 Media Multiplier Effect http://socialcommercetoday.com/social-commerce-the-1100000-media-multiplier-effect/ Trends & Technologies in Social Commerce Wed, 08 Feb 2012 20:59:02 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Valentina Klimavicius http://socialcommercetoday.com/social-commerce-the-1100000-media-multiplier-effect/#comment-96 Valentina Klimavicius Mon, 07 Feb 2011 22:14:38 +0000 http://www.socialcommercetoday.com/?p=1202#comment-96 I'm glad I found this web site, I couldnt discover any information on this subject prior to. Also operate a niche site and if you want to ever interested in doing a bit of guest writing for me if possible feel free to let me know, im always look for people to check out my blog page. Please stop by and leave a comment sometime! I’m glad I found this web site, I couldnt discover any information on this subject prior to. Also operate a niche site and if you want to ever interested in doing a bit of guest writing for me if possible feel free to let me know, im always look for people to check out my blog page. Please stop by and leave a comment sometime!

]]> By: Tweets that mention Social Commerce & the 1:100,000 Media Multiplier Effect | Social Commerce Today -- Topsy.com http://socialcommercetoday.com/social-commerce-the-1100000-media-multiplier-effect/#comment-95 Tweets that mention Social Commerce & the 1:100,000 Media Multiplier Effect | Social Commerce Today -- Topsy.com Mon, 31 May 2010 13:36:37 +0000 http://www.socialcommercetoday.com/?p=1202#comment-95 [...] This post was mentioned on Twitter by Warren Knight, Robert Mews. Robert Mews said: It's not about social media...It's about social commerce: http://bit.ly/bLgj4d #marketing #socialmedia #socialcommerce [...] [...] This post was mentioned on Twitter by Warren Knight, Robert Mews. Robert Mews said: It's not about social media…It's about social commerce: http://bit.ly/bLgj4d #marketing #socialmedia #socialcommerce [...]

]]> By: Paul Marsden http://socialcommercetoday.com/social-commerce-the-1100000-media-multiplier-effect/#comment-94 Paul Marsden Sun, 13 Dec 2009 22:41:13 +0000 http://www.socialcommercetoday.com/?p=1202#comment-94 Thanks for your comment Alan, completely agree with you on the "storytelling" pseudo-panacea, misused and over-hyped! Thanks for your comment Alan, completely agree with you on the “storytelling” pseudo-panacea, misused and over-hyped!

]]> By: Alan Wolk http://socialcommercetoday.com/social-commerce-the-1100000-media-multiplier-effect/#comment-93 Alan Wolk Fri, 11 Dec 2009 19:13:50 +0000 http://www.socialcommercetoday.com/?p=1202#comment-93 Agree 100% Paul. The whole "storytelling" thing frustrates me too - it is such a misused buzzword that seems to cover every instance of 'we're going to do something that doesn't make sense here, but if we call it 'storytelling' then it's okay." Brands definitely have to take the next step now and start converting those social media fans into more active customers. They just need to give them a reason to do so: people won't start buying more just because they saw a funny video on your Facebook page. Oh, and thanks for the shout-out on "Your Brand Is Not My Friend" - much appreciated. Agree 100% Paul.

The whole “storytelling” thing frustrates me too – it is such a misused buzzword that seems to cover every instance of ‘we’re going to do something that doesn’t make sense here, but if we call it ‘storytelling’ then it’s okay.”

Brands definitely have to take the next step now and start converting those social media fans into more active customers. They just need to give them a reason to do so: people won’t start buying more just because they saw a funny video on your Facebook page.

Oh, and thanks for the shout-out on “Your Brand Is Not My Friend” – much appreciated.

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