Social Commerce: It's All About Transparency

Feb 09, 2010 1 Comment by Paul Marsden

A useful 3 minute video summarizing the rationale for social commerce from Good Magazine that focuses on customer reviews and social shopping (advice from friends). Bottom line – it’s all about transparency.

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Paul Marsden

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Digital marketer, author and researcher

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One Response to “Social Commerce: It's All About Transparency”

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    Tweets that mention Social Commerce: It’s All About Transparency | Social Commerce Today -- Topsy.com says:
    February 9, 2010 at 7:08 pm

    [...] This post was mentioned on Twitter by Twittwoch e.V., TZ Consulting Ltd. TZ Consulting Ltd said: TZ Consulting Social Commerce It's All About Transparency | Social Commerce Today: A useful 3 minute video summari… http://bit.ly/cZ3DPY [...]

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Social Commerce Defined

Social commerce: Selling with social media - the use of social media in the context of e-commerce.

Full Wikipedia definition: "Social commerce is a subset of electronic commerce that involves using social media, online media that supports social interaction and user contributions, to assist in the online buying and selling of products and services".

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