Social Commerce | A New Age of Enlightenment

Feb 11, 2010 2 Comments by Paul Marsden

Here’s a download link to our just-published article on Social Commerce in Marketing Magazine (UK’s leading trade journal). Entitled “Social Commerce – A New Age of Enlightenment‘, the short article contrasts social media marketing with social commerce, and discusses Mattel’s social commerce initiative (DecisionStep), the ambitions of P&G and the implications of Facebook Connect.

Any comments or feedback welcome!

Insights, Reports
Paul Marsden

About the author

Digital marketer, author and researcher

This website uses IntenseDebate comments, but they are not currently loaded because either your browser doesn't support JavaScript, or they didn't load fast enough.

2 Responses to “Social Commerce | A New Age of Enlightenment”

  1. Reply
    uberVU - social comments says:
    February 12, 2010 at 2:19 am

    Social comments and analytics for this post…

    This post was mentioned on Twitter by marsattacks: Marketing Magazine Article on Social Commerce (Download Link) “A New Age of Enlightenment” http://icio.us/pyfq11...

  2. Reply
    MediaCom: 5 Ways Brands Can Drive Social Commerce | Social Commerce Today says:
    February 16, 2010 at 7:38 am

    [...] Matt notes that Syzygy’s enthusiasm notwithstanding, most agencies are someway off delivering this for their clients. To lay the foundations for [...]

Leave a Reply

Social Commerce Defined

Social commerce: Selling with social media - the use of social media in the context of e-commerce.

Full Wikipedia definition: "Social commerce is a subset of electronic commerce that involves using social media, online media that supports social interaction and user contributions, to assist in the online buying and selling of products and services".

Sponsors

The 2010 Social Commerce Report

Download the 2010 Social Commerce Report now from the Syzygy Facebook store

Subscribe

Get the latest news in social commerce and social shopping delivered direct to your inbox:

Enter email:

Delivered by FeedBurner

Follow

Follow us on Twitter