O2 Facebook store: Future of f-commerce as consumer CRM?
F-commerce, TechnologyUK mobile telco and broadband service provider O2 (part of European giant Telefónica) is launching a Facebook store to enable pre-pay mobile customers top up their accounts on Facebook. It’s an initiative similar to the Starbucks card top-up store on Facebook, which allows customer to charge up their Starbucks mobile app (and rewards them for [...]