Selling is not always about sales – it can also be about building your brand (your ability to extract margin by creating choice-shaping associations in the mind of the consumer). To this end, here’s a brilliant social commerce campaign from Nike Mexico and JWT (thanks to Contagious Magazine‘s Ed White for the heads up). Head [...]
Super Bowl XLVI is getting its social media game on. The largest annual sporting event in the world has introduced a new way to service fans – via its first-ever social media command center. The command center is staffed by a team of 50 people who are monitoring more than 300 keywords. According to Taulbee Jackson, [...]
Two new social commerce related infographics for you. The first, Football in a Social Local Mobile world from mobile gaming app Footballmeister, describing the rise of the SoLoMo super-fan in football (soccer) – fans that use social, location-aware and mobile technology to feed their passion. The second from Janice Diner – the leading authority in matters [...]
The business rationale for opening fan-stores in social media is smart, simple and compelling. Advocacy activation. Fan advocacy boosts launch sales, but up to 50% of fans don’t actually advocate (they would recommend but they don’t because they’re not prompted to do so). As Emanuel Rosen, author the Anatomy of Buzz (still the best book [...]
