So it looks like the financial services industry has got the social commerce bug. Yesterday we covered Amex’s innovative open-graph powered Link-Like-Love rewards program that offers personalized rewards based on Facebook Likes and activity, and today ING bank (Canada) is running a group-buy deal to acquire new customers on dealoftheday.com. The deal is on for [...]
So here it is – the social commerce acid test. Are people willing to share their social graph data with big brands in order to get personalized offers tailored to their likes and activities? We’re about to find out. Amex has launched its Link-Like-Love social commerce program, a next-generation rewards program integrated with Facebook for [...]
Visa have officially launched Rightcliq, a new social commerce service that allows US shoppers to get second opinions from their Facebook and email contacts on potential purchases – and then buy them. Rightcliq is essentially a social bookmarking service – like Best Buy’s universal wishlist Giftag service with an image/price grabber to facilitate comparison shopping [...]
Sometimes the simplest social commerce solutions are the best. In social commerce, simple means simply adding customer testimonials and content to a website to make it more compelling and persuasive (adding customer content adds “source credibility” to communication). HSBC’s online bank, First Direct, is doing this – in realtime – harnessing the power of the [...]
