Great post by venture capitalist MD Jeremy Liew of Lightspeed, picked up by the ever-insightful Jason Soo and Jochen Krisch, confirming a prediction about the future of social commerce has come to pass; the rebirth of the shopping party. Yep, it’s Avon parties reconfigured, re-branded and teched-up for the party generation. Forget Tupperware, we’re talking fashion and [...]
Glimpse, a new Facebook app from shopping search engine TheFind, combines comprehensive e-commerce data with Facebook’s Open Graph to provide a personalized pallet of trending fashion and design items based on what people (including you) have Liked. Products appear based on the tastes and preferences of the individual and their Facebook friends. They can be [...]
In a world where content wants to be free, the publishing industry is searching for a saviour. Could it be social commerce? ELLE Magazine has launched two parallel social commerce experiments on Pinterest and on Facebook – based on the concept of editorially curated and shoppable trend catalogues. In a nutshell, ELLE is using Facebook [...]
After Jessica and Kate, Justin has joined venture-backed social commerce subscription club platform, BeachMint, for celebrity/designer-curated shopping. BeachMint is launching HomeMint with Justin Timberlake and his interior designer friend, Estee Stanley. Available exclusively online, HomeMint will offer a curated selection of home goods and accessories, one of a kind finds, and art and photography from both [...]
A successful f-commerce campaign should contain two essential elements: give Facebook fans something first and something exclusive. Oh, and perhaps a third as well – use the term “X-rated.” It’s a simple formula that Italian fashion label Fendi has tapped into. The brand is providing fans with behind-the-scenes access to its fall 2012-13 collection runway shows via [...]
Discovery. That’s a big part of the role social commerce plays in the overall social media marketing meets sales mix. Every industry player I talk to – and I’ve talked to many, both on the brand side and platform vendor side – mentions the term. Simply defined, discovery is the process for helping customers find [...]
