How do you launch a movie without a huge marketing budget? Release it on Facebook and let the movie fans do the marketing for you. That’s the strategy for “Marley” the new movie from Kevin Macdonald (One Day in September, State of Play, The Last King of Scotland and Touching the Void) that documents the definitive life [...]
It comes as no surprise that Titanic is one of the biggest grossing films ever. With the anniversary of the ship’s sinking coming up this Sunday and the movie’s recent release in 3D, Titanic super fans are coming out of the woodwork and also spawning some newbies. It made me wonder, what if Facebook was around when Titanic was first [...]
Milyoni, the social commerce solution provider for the entertainment industry has just secured $11 million in Series B financing led by Oak Investment Partners, with participation from existing investors ATA Ventures and Thomvest Ventures. Milyoni specialises in ‘social entertainment’, adding pay-per-view video streaming functionality to Facebook pages of movies, TV shows, bands and sports teams. This allows entertainment [...]
Whilst people are talking about how “Social TV” – TV technology that supports social interaction – will be the Next Big Thing (“Everyone says that social television will be big. I think it’s not going to be big — it’s going to be huge” - Ynon Kreiz, CEO of the Endemol Group), an increasing number of [...]
iTunes, Netflix, Amazon… and Facebook? Could Facebook become a mainstream movie rental and/or premium content streaming platform? That’s the question movie studio Lionsgate is asking by testing viability with rental release of Abduction on Facebook (starring Twilight’s Taylor Lautner). Facebook certainly has its eyes set on becoming an entertainment hub as well as an distributed app platform; [...]
This is the second installment in a series entitled “Rules for the Revolution.” See the first installment here. “You can show me your sales curve, plot my life on your flow chart, but there’s just some things that numbers can’t measure – matters of the heart.” – Bob Bennett The above quote, taken from a [...]
