The midwestern city of Omaha, Nebraska is famous for a lot of things – steaks, the College World Series, Boys Town and, of course, Warren Buffett. But, social commerce startups and beauty products? Not so much. That is, not until Bloom.com. Bloom, which launched in August 2011, is one part e-commerce site and one part [...]
Why set up shop on Facebook? To sell more product? Nope. To build your brand. Yep. That’s the approach that CPG giant Unilever is taking to launch a brand extension to its billion-dollar mega-brand Axe (‘Lynx’ in the UK) in the UK, ‘Lynx Attract for Her’. A first 100 cans of the hither-to men-only brand went [...]
This is the second in a six-part series on social commerce heuristics – a term I refer to as “rule of thumb” – that provides practical examples of social shopping psychology. Part one has to do with the social proof (following the crowd). Today’s installment deals with following authority figures. When you think of fashion, [...]
Head over to the Facebook pages of Amazon’s specialist sites, Soap.com, Diapers.com, Wag.com (pets) and YoYo.com (toys), and you get to vote for which brand you most want 30% off during the upcoming US national shopping days, Black Friday (11/25) through Cyber Monday (11/28). Nice way to stimulate demand with a demand-driven deal app. Users get [...]
So how do you sell on Facebook? Well if you’re in the beauty industry, a simple two-step formula is emerging. First, run a Facebook sampling campaign at launch, and then sell exclusive fan-editions via a pop-up fan-store. Step one activates fan advocacy, step two boosts and converts the advocacy. f-commerce formula = Facebook Fan-Sampling + [...]
So here’s Burberry’s latest f-commerce initiative – a pop-up fan-store selling their latest Burberry Body fragrance (hot on the heels of their brilliant Facebook tryvertising initiative for the new line). So what do we like? The pop-up fan-store is slick, stylish, internationalised, allows people to browse and buy from a FB page tab and from the [...]
