As far as we know, no automobile manufacturer has yet sold a car on Facebook. In the meantime, BMW (UK) is piloting f-commerce with a new popup fan-store selling exclusive limited-edition brand merchandise for BMW customer fans, a personalised ‘Key2Joy’ car key cover for their BMW. We love this because it’s simple and smart – simple [...]
Innovation in social commerce is coming thick and fast. Big business is experimenting with how social media, online media that supports social interaction and user contributions, can be used to facilitate and execute transactions. One recent example is the leading European car manufacturer Renault. At the top automotive event of the year in the Netherlands, the 2011 [...]
Joining the ranks of The Gap and Dell, Mercedes is venturing into the Group Buy arena – allowing consumers to club together and buy its diminutive Smart car at a group discount (-22%) off list price. Trialling the group-buy deal in China, on the “Juhuasuan“ group-buy platform of China’s largest e-commerce site Taobao, Mercedes sold 205 [...]
