Selling is not always about sales – it can also be about building your brand (your ability to extract margin by creating choice-shaping associations in the mind of the consumer). To this end, here’s a brilliant social commerce campaign from Nike Mexico and JWT (thanks to Contagious Magazine‘s Ed White for the heads up). Head [...]
Great post by venture capitalist MD Jeremy Liew of Lightspeed, picked up by the ever-insightful Jason Soo and Jochen Krisch, confirming a prediction about the future of social commerce has come to pass; the rebirth of the shopping party. Yep, it’s Avon parties reconfigured, re-branded and teched-up for the party generation. Forget Tupperware, we’re talking fashion and [...]
Glimpse, a new Facebook app from shopping search engine TheFind, combines comprehensive e-commerce data with Facebook’s Open Graph to provide a personalized pallet of trending fashion and design items based on what people (including you) have Liked. Products appear based on the tastes and preferences of the individual and their Facebook friends. They can be [...]
In a world where content wants to be free, the publishing industry is searching for a saviour. Could it be social commerce? ELLE Magazine has launched two parallel social commerce experiments on Pinterest and on Facebook – based on the concept of editorially curated and shoppable trend catalogues. In a nutshell, ELLE is using Facebook [...]
After Jessica and Kate, Justin has joined venture-backed social commerce subscription club platform, BeachMint, for celebrity/designer-curated shopping. BeachMint is launching HomeMint with Justin Timberlake and his interior designer friend, Estee Stanley. Available exclusively online, HomeMint will offer a curated selection of home goods and accessories, one of a kind finds, and art and photography from both [...]
How do you launch a movie without a huge marketing budget? Release it on Facebook and let the movie fans do the marketing for you. That’s the strategy for “Marley” the new movie from Kevin Macdonald (One Day in September, State of Play, The Last King of Scotland and Touching the Void) that documents the definitive life [...]
