Rotten Apples: iTunes integrates Rotten Tomatoes Reviews

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Apple’s iTunes store for movies has integrated Rotten Tomatoes reviews, Flixter’s popular reviews aggregator of professional and audience reviews, displaying a ‘Tomatometer’ popularity gauge next to movies (article on Mashable).  This is a smart use of the authority social influence cue.  How could your brand combine professional ratings and reviews with those from customers?

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— Paul Marsden

Psychologist specialising in consumer psychology, innovation and technology. Author, speaker and researcher for consumer brands, technology companies and marketing agencies.

2 comments on “Rotten Apples: iTunes integrates Rotten Tomatoes Reviews”

  1. Pingback: Tweets that mention Rotten Apples: iTunes integrates Rotten Tomatoes Reviews | Social Commerce Today -- Topsy.com

  2. Kathy on said:

    Wow, such great content. Thanks for making this worth while to look at! Please post more, I have to see your next blog entry. Thanks!

    Reply ↓

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