Rotten Apples: iTunes integrates Rotten Tomatoes Reviews
Apple’s iTunes store for movies has integrated Rotten Tomatoes reviews, Flixter’s popular reviews aggregator of professional and audience reviews, displaying a ‘Tomatometer’ popularity gauge next to movies (article on Mashable). This is a smart use of the authority social influence cue. How could your brand combine professional ratings and reviews with those from customers?
Apple
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