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Category: Psychology

  • screenshot_1526 1
    • in Psychology · Social
    • — 7 Mar, 2013

    The Psychology of Soldsie’s Comment Commerce: Why the $1M Cash Injection Makes Sense

    So Soldsie, the crowdfunded (FundersClub) f-commerce startup just announced that is has raised $1m in funding.  Participating in the round were 500 Startups, e.ventures and FundersClub, along with former Facebook[...]

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    sm 2
    • in Insights · Psychology · Social · Summaries
    • — 13 Nov, 2012

    Speed Summary: McKinsey on How to Boost Your Business with Social Intelligence

    Could social intelligence be your commercial competitive advantage?  Consultants McKinsey think so – here’s how. In psychology, “social intelligence” refers to your personal ability to understand and learn from others and[...]

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  • want 5
    • in Insights · Psychology · Social
    • — 25 Oct, 2012

    The Psychology of the Want Button

    Following in the footsteps of social commerce software pioneers – Payvment, 8thBridge and others – Facebook has launched a native Want button. The potential commercial appeal to businesses of the[...]

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    2012-06-14_1511 5
    • in Infographics · Psychology · Social
    • — 15 Jun, 2012

    Six Types of Social Shopper; What Leo Burnett Says Brands Need to Know [inforgraphic]

    A recent study from ad agency Leo Burnett and its digital arm ARC Worldwide reveals new data on what the social customer really wants from his or her shopping experience.[...]

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  • once upon a time 0
    • in Psychology · Social
    • — 6 Jun, 2012

    The Secret to Social Commerce Success: Tell a Story

    A story well told is the secret to unlocking sales with social media. Or that’s the implication of “Tell to Win” the latest book by ex-CEO of Sony Pictures, Peter[...]

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    shoppingsocintell 3
    • in Infographics · Insights · Psychology · Social
    • — 4 Apr, 2012

    Shopping with Social Intelligence: How it Works [Infographic]

    Here’a a wondrous new infographic from freelance graphic designer Rebecca Nunes summarising how shoppers shop smart with their social intelligence. Taken from the shopper rather than the seller perspective, the infographic[...]

    Read more
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