Comments on: Presentation: Social Psychology of Social Shopping http://socialcommercetoday.com/presentation-social-psychology-of-social-shopping/ Trends & Technologies in Social Commerce Tue, 22 May 2012 14:26:37 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: Psychology of Social Shopping — Functionals http://socialcommercetoday.com/presentation-social-psychology-of-social-shopping/#comment-7298 Psychology of Social Shopping — Functionals Sat, 24 Sep 2011 09:59:40 +0000 http://socialcommercetoday.com/?p=3700#comment-7298 [...] Following is an interesting presentation on the psychology of social shopping. [via] [...] [...] Following is an interesting presentation on the psychology of social shopping. [via] [...]

]]> By: The Social Commerce Ecosystem | Moontoast http://socialcommercetoday.com/presentation-social-psychology-of-social-shopping/#comment-7211 The Social Commerce Ecosystem | Moontoast Wed, 21 Sep 2011 09:04:44 +0000 http://socialcommercetoday.com/?p=3700#comment-7211 [...] produced many new behaviors in the online space. As Paul Marsden points out in his presentation, “The Social Psychology of Social Shopping: How Social Commerce Works”, over time our conversations about products online has moved from email to real-time [...] [...] produced many new behaviors in the online space. As Paul Marsden points out in his presentation, “The Social Psychology of Social Shopping: How Social Commerce Works”, over time our conversations about products online has moved from email to real-time [...]

]]> By: Bury http://socialcommercetoday.com/presentation-social-psychology-of-social-shopping/#comment-6091 Bury Thu, 04 Aug 2011 14:54:23 +0000 http://socialcommercetoday.com/?p=3700#comment-6091 As a person who sees suicides among the children he has worked with, and overdoses by As a person who sees suicides among the children he has worked with, and overdoses by

]]> By: Blake Brysha http://socialcommercetoday.com/presentation-social-psychology-of-social-shopping/#comment-429 Blake Brysha Fri, 30 Jul 2010 21:03:13 +0000 http://socialcommercetoday.com/?p=3700#comment-429 Hi Paul, Thanks for putting this presentation together. I must have missed this when you first posted but incredibly insightful and very well done. Before I comment, I'd just like to say that I work for PowerReviews. The one slide that stood out to me was your social commerce matrix. Specifically, the fact that affinity was not associated with ratings & reviews. By and large, reviews may not contain this data but PowerReviews has been collecting reviewer affinity data since the company's inception. We collect what we call structured data across our entire network of sites - product-specific Pros, Cons, Best Uses, Affinity Tags, etc. This ensures data uniformity which powers review sharing and has enabled our clients to do some really cool things. Kiddicare, for example, does social navigation that helps users navigate products based on the type of reviewer (first time parent, granparent, childcare pro, etc.) <a href="http://bit.ly/aWf8xM" target="_blank" rel="nofollow">http://bit.ly/aWf8xM</a> This is just one spoke to the social commerce wheel, but we believe that it's important for a brand or retailer to present as many relevant voices as possible to help a shopper feel like they've got the complete story. Our social shopping study this year actually revealed that Friends (Facebook), People like me (Affinity) and Experts were the top 3 voices with the greatest influence on purchase decisions. Hope this comment didn't come off as too salesy, just wanted to make sure you knew that this is a difference in the reviews solution out there today - and it makes a difference. Keep up the fine work and feel free to let me know if you have any questions. Blake Hi Paul,

Thanks for putting this presentation together. I must have missed this when you first posted but incredibly insightful and very well done.

Before I comment, I'd just like to say that I work for PowerReviews. The one slide that stood out to me was your social commerce matrix. Specifically, the fact that affinity was not associated with ratings & reviews. By and large, reviews may not contain this data but PowerReviews has been collecting reviewer affinity data since the company's inception. We collect what we call structured data across our entire network of sites – product-specific Pros, Cons, Best Uses, Affinity Tags, etc. This ensures data uniformity which powers review sharing and has enabled our clients to do some really cool things. Kiddicare, for example, does social navigation that helps users navigate products based on the type of reviewer (first time parent, granparent, childcare pro, etc.) http://bit.ly/aWf8xM

This is just one spoke to the social commerce wheel, but we believe that it's important for a brand or retailer to present as many relevant voices as possible to help a shopper feel like they've got the complete story. Our social shopping study this year actually revealed that Friends (Facebook), People like me (Affinity) and Experts were the top 3 voices with the greatest influence on purchase decisions.

Hope this comment didn't come off as too salesy, just wanted to make sure you knew that this is a difference in the reviews solution out there today – and it makes a difference. Keep up the fine work and feel free to let me know if you have any questions.

Blake

]]> By: Tweets that mention Presentation: Social Psychology of Social Shopping | Social Commerce Today -- Topsy.com http://socialcommercetoday.com/presentation-social-psychology-of-social-shopping/#comment-428 Tweets that mention Presentation: Social Psychology of Social Shopping | Social Commerce Today -- Topsy.com Tue, 25 May 2010 23:32:37 +0000 http://socialcommercetoday.com/?p=3700#comment-428 [...] This post was mentioned on Twitter by Paul Marsden, observer. observer said: #sosho Blogs! Presentation: Social Psychology of Social Shopping | Social ... http://dld.bz/eV98 [...] [...] This post was mentioned on Twitter by Paul Marsden, observer. observer said: #sosho Blogs! Presentation: Social Psychology of Social Shopping | Social … http://dld.bz/eV98 [...]

]]>