Presentation: Social Commerce – What Are We Waiting For?

Jun 07, 2010 1 Comment by Paul Marsden

Here’s a useful overview of the social commerce field by Jurgen Appelo, CIO at Dutch internet agency ISM eCompany & manager at social media agency Sociotoco. The presentation was given at a keynote speech at the GlobalCollect conference lat week in Prague.

Social Commerce – What Are We Waiting For?

Insights, Reports
Paul Marsden

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Digital marketer, author and researcher

One Response to “Presentation: Social Commerce – What Are We Waiting For?”

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Social Commerce Defined

Social commerce: Selling with social media - the use of social media in the context of e-commerce.

Full Wikipedia definition: "Social commerce is a subset of electronic commerce that involves using social media, online media that supports social interaction and user contributions, to assist in the online buying and selling of products and services".

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