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Social Commerce Today

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    • How Social Commerce Works: The Social Psychology of Social Shopping

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    • If social commerce is a Unicorn, there are a lot of Unicorns in China

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  • SmartBlogs 1
    • in Social
    • — 24 Mar, 2011

    Social Commerce that Sucks: 4 Pitfalls to Avoid and a Golden Rule [Screenshots]

    Jesse Stanchak over at SmartBlogs has listed some high-profile social commerce #fails sub-optimality from big companies. J.C. Penney “like-gating” on it’s f-store (making people like the page to shop), and[...]

    Read more
    wantlet 2
    • in Social
    • — 23 Mar, 2011

    Check-in to Products Not Places – Scoble on Social Shopping Startup ‘Wantlet’

    The Scobleizer has turned his eyes to social shopping – and has just interviewed social shopping start-up Wantlet – a service built on Facebook that allows you to ‘check-in’ to[...]

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  • JackMyers 2
    • in Social
    • — 23 Mar, 2011

    Jack Myers: 50% of Digital Marketing Growth to Come from Social Commerce

    Groupon should have been the brainchild of the media industry, not Andrew Mason. But it wasn’t. Media economist and Jack Myers suggests in the Huffington Post that legacy media companies[...]

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    Mashable 1
    • in Social · Summaries
    • — 23 Mar, 2011

    Speed Summary | Mashable’s 5 Ways to Win with Social Commerce [screenshots]

    Summary of a useful post over at Mashable by Macala Wright Lee, retail consultant and publisher of FashionablyMarketing.Me. In a nutshell Macala outlines five Facebook-first successful social commerce strategies (although[...]

    Read more
  • Social Shopping 1
    • in Infographics · Social
    • — 22 Mar, 2011

    Social Commerce @ SXSW – What Ogilvy Learned [infographics]

    So the annual pilgrimage of all things and people of a digital persuasion to SXSW (South by Southwest Interactive) is over, but the event lives on in some lovely creative[...]

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    LSFair 2
    • in Social
    • — 22 Mar, 2011

    The $100K Group-Buy Deal | Big Tickets Come to Group-Buy

    LivingSocial, the Amazon-backed #2 group-buy site that takes 35% commission (as opposed to Groupon’s 50%), sold only 115 group discount coupons for it’s latest deal – not surprising considering it[...]

    Read more
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    • Recent Posts
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    • EQIf social commerce is a Unicorn, there are a lot of Unicorns in ChinaMay 23, 2013
    • FTSpeed Summary: FT 2013 Special Report on the Connected BusinessMay 22, 2013
    • YahooTumblrThe Social Commerce Opportunity for Yahoo’s Tumblr – it’s called EtsyMay 20, 2013
    • screenshot_1894Warren Buffet “If you lose money for the firm I will be understanding. If you lose reputation I will be ruthless.” [Presentation]May 16, 2013
    • social_commerce_social_psychologyHow Social Commerce Works: The Social Psychology of Social ShoppingDecember 6, 2009
    • f-commercef-commerce statistics roundup: Facebook commerce by the numbersApril 4, 2011
    • FBStoreTop 50 Facebook Stores, Top 20 Facebook Store SolutionsMarch 11, 2011
    • screenshot_1559A Year in Social Commerce [infographic]December 30, 2010
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