Socialnomics author Erik Qualman, and Global Vice President of Online Marketing for my ex-employer EF, has produced a new video (to accompany the [brilliantly] bombastic social media revolution video (also archived at foot of the post)), called “Social Media ROI”. Great video for people who like us who like their numbers served up with currency signs. What’s [...]
Interesting post by Jordan Julien urging brands not to try running before they can walk when trying to monetize social media. The basic idea is that you need “social equity” (awareness, reputation, and engagement) to do social commerce. Julien suggests that brands should first run social media marketing campaigns to build awareness and reputation (by offering something on the [...]
This is going to be big, Google’s new YouTube Direct service. Designed for Citizen Reporting, but will allow brands and retailers to run and curate their own YouTube style gallery of reviews, user-generated ads, guides, stories and testimonials on their own websites. Best news – it’s open source. Web agencies at the ready…
Continuing our review of social commerce resources on the Web, a presentation below from Ripple6, the social media software company with a community spin on social commerce, entitled “Turning Their Friends into Your Salesforce: Going Beyond Recommendations into Social Commerce” Top Takeouts Customer reviews are great, but customer reviews from people you know are better; [...]
Yesterday, Retail Week ran an interesting panel-based webinar on Social Commerce, hosted by Joanna Perry, Retail Week’s Acting Features Editor. The star of the show was Joanna Robb, Multi Channel Development Manager, at B&Q (UK DIY chain), who kept bringing the conversation back to “…and how much money is it going to make us?” ATG’s EMEA marketing director, Mireia [...]
Social Commerce is a buzzword and it’s hot lexical real estate, evoking a fusion of two big digital trends of “social media” and “e-commerce”. As a result, social commerce means different things to different people (see list below), and it’s been the target of a number definitional land-grabs by businesses seeking to define the term [...]
5 Mashable Hot Social Shopping trends courtesy of Clay McDaniel of social media marketing agency, Spring Creek Group, and then five more from his readers and us. Clay asks the pertinent question – “what is social shopping?”. Alas no answer is offered, only a list of illustrative examples. Good examples though. 1. Instantaneous Product Reviews – [...]
Daniel Flamberg over at iMedia predicts that the mainstreaming of social networking platforms means that marketers could be ready to take social media marketing to the next level; Social Commerce (Level One: Monitoring, Level Two: Brand Building, Level Three: Social Commerce) – using connected networks of friends as a cost-efficient viral media channels for merchandizing [...]
When the world’s second largest retailer jumps on a trend with the world’s fourth largest advertising group – it’s worth taking note, and looking for opportunities. Publicis through K4 (offshoot to Publicis Digitas, K4 is a digital cell dedicated to Carrefour) have launched “Faceshopping” a deal feed app for Facebook – daily shopping deals from [...]
In a DMNews article this week entitled: Social commerce: Strategies for extending online shopping beyond the e-commerce site, Fumi Matsumoto, co-founder & CTO of Allurent (Charlotte Russe and Reebok’s Facebook store software), outlines a three phased solution for doing social commerce. For Allurent, social commerce is all about extending online shopping beyond e-commerce sites to social destinations. It involves [...]
