Hotel chain Best Western just announced the launch of a Facebook app that allows travelers to reserve a room via the social network. According to the PR contact, Best Western is the first large global hotel chain to offer this capability. “More than ever, Best Western’s customers are integrating social media into every part of their [...]
Discovery. That’s a big part of the role social commerce plays in the overall social media marketing meets sales mix. Every industry player I talk to – and I’ve talked to many, both on the brand side and platform vendor side – mentions the term. Simply defined, discovery is the process for helping customers find [...]
I admit it. I don’t play social games, especially those found on Facebook. You know the ones I’m talking about, all the “Villes” – Cityville, Farmville, YoVille, etc. – all created by game developer Zynga. However, my lack of interest pales in comparison to the tens of millions who play Zynga games on a daily [...]
Social media marketing solution provider ArgyleSocial recently created an infographic that asks an important question, is social commerce success fact or fiction? The company interviewed 566 online retailers ranging from big brands to small, niche sites and came to the following conclusions: Consumers don’t yet trust social media – 55% of consumers are “uncomfortable” providing [...]
The midwestern city of Omaha, Nebraska is famous for a lot of things – steaks, the College World Series, Boys Town and, of course, Warren Buffett. But, social commerce startups and beauty products? Not so much. That is, not until Bloom.com. Bloom, which launched in August 2011, is one part e-commerce site and one part [...]
So you only have 25 days left until your old Facebook page self-destructs and Facebook removes it permanently. But don’t panic; if you don’t do anything, Facebook will use the shrapnel from your old page to automatically botch together a new starter page for you. The idea is that the new Timeline page design will [...]
As the trend toward the use of social commerce increases, two facts are coming into evidence: Rather than “brand-to-fan,” social commerce works best when customers initiate sharing with their friends on social networks. Sites like Pinterest, Fab.com and Rue La La have demonstrated the power of social curation to merchandise products in dynamic ways. Recognizing [...]
Crowdtilt, a new crowd-funding site similar to Kickstarter, is the “flash mob” of crowd-sourced funding. It brings together a group of friends who, in choreographed fashion, raise funds for a given project. And it matters not to Crowdtilt what someone wants to raise funds for. It could be a birthday present, baby shower gift, trip [...]
Want to know what your digital DNA looks like? Take a look at the new time-lined Facebook Page for your business, band or brand. It’s the life story of your business, expressed through your ‘genes of meaning’ – aka memes – images, ideas and interactions. And whether or not you want it, this is what [...]
Need to buy a gift for your daughter’s soccer coach, end of the school year gift for the teacher, or birthday present for a friend or colleague, but you’re not certain of what to get them? Gift cards are always an attractive option. And wouldn’t it be nice if there was a way to get [...]
