For those of you who missed it, here are the slides from Alvenda‘s social commerce webinar featuring David Saville, Innovations Product Manager at Hallmark, and Wade Gerten, CEO and Founder, Alvenda. Social Commerce Today was delighted to play supporting act, presenting a 15 minute summary primer on the social psychology of social shopping. Enjoy. (Click [...]
Visa have officially launched Rightcliq, a new social commerce service that allows US shoppers to get second opinions from their Facebook and email contacts on potential purchases – and then buy them. Rightcliq is essentially a social bookmarking service – like Best Buy’s universal wishlist Giftag service with an image/price grabber to facilitate comparison shopping [...]
Here’s a short and instructive podcast from leading UK trade magazine New Media Age, on the state of social commerce in the UK. NMA Social Commerce Podcast The NMA podcast is part of the rising tide of media coverage that social commerce is receiving in the UK right now. Last week New Media Age ran a [...]
So Facebook and Amazon have just reinforced their status as the ‘IT couple’ in social commerce right now. Hot on the heels of an Amazon powered store on Facebook for consumer goods giant P&G, Amazon is deploying Facebook-powered recommendations on its own site. There’s also a natty birthday reminder function – with gift recommendations – [...]
Kaboodle, the social shopping site, has launched PopPicks, a community-driven flash sale feature. Like Gilt.com, members can get access to private flash sales, short time-sensitive brand-name deals at high discounts, but like Threadless.com members get to vote on what goes on sale (press release below). By allowing members to vote on upcoming deals, PopPicks adds [...]
So did hell just freeze over? Amazon, the grand dame of e-commerce has set up shop with the new kid on the e-commerce block, Facebook, in a curious ménage-à-trois with leading consumer brand manufacturer, Procter & Gamble (photographic evidence below). What’s actually being sold is P&G’s Max Factor brand, “the makeup of makeup artists”, on a [...]
Want to set up a fashion store selling top labels such as Diane Von Furstenberg, Gap, Barneys New York, Juicy Couture, Banana Republic, Tory Burch and TopShop? Well now you can. The Sugar Inc. blog network (ShopStyle, PopSugar, FabSugar, BellaSugar) targeting 18-40 women, has just partnered with leading fashion brands to launch a Facebook-based game app, pitched as a ‘FarmVille [...]
A heads up on a free Mashable-sponsored social commerce webinar next week (Wed July 28, 12 noon EST) from Alvenda 8thBridge and Hallmark: “Learn How Hallmark and Alvenda Launched a Social Commerce Channel on Facebook” Details below, and registration here. Social Commerce Today will be participating, supporting David Saville, Innovations Product Manager, Hallmark and Wade Gerten, [...]
Incase you’ve missed it, the ever-insightful Paul Chaney, social media consultant, and contributor to Practical E-Commerce is running a series of articles reviewing the growing number of social media store/storefront applications that allow businesses to sell directly within social media – primarily Facebook. In the first three articles (one, two, three), Paul has cast a critical [...]
It’s good to feel part of something big – so here’s the latest 15 minute inspirational TED talk – from popular science author Matt Ridley (The Red Queen, The Origins of Virtue, Genome, The Rational Optimist) at Oxford University – on “When Ideas Have Sex.” So what does ‘the sex life of ideas’, whatever that is, have to [...]
