Social Commerce Future About Portable “Taste Graphs” and “Emo-links”
A guest post at Mashable from Christian Taylor, CEO of Facebook e-commerce platform Payvment, suggests that, up to now, social commerce has been centered around relationship-based social graphs, the network of social connections an individual has. In his estimation, that is about to change. The [...]
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Top Ten Social Commerce Infographics for 2011
Rounding out our list of top 10′s for the year is this post that contains the most viewed social commerce infographics for 2011 based on page views. We like using infographics and have scoured the web to find those that furnish the best portrayal of [...]
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Top Ten Social Commerce Posts During 2011
The following is a list of the top ten most read social commerce posts during 2011 based on number of page views. To say this year has been a good one for Social Commerce Today is an understatement and we thank you, our readers, for [...]
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BBC News report on F-Commerce Showcasing Heinz
Here’s a short BBC video news report on f-commerce, showcasing the Heinz fan-store selling personalised Get Well soup. As Robin Grant, global managing director from the agency We Are Social behind the Heinz initiative points out in the clip, the primary goal of the fan-store is [...]
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Social Commerce Overhyped; Financial Times Thinks So
A recent article from Financial Times (registration required) questions the ballyhoo over social commerce, especially as it pertains to Facebook. The article calls the social network a disappointment, at least where Internet entrepreneurs are concerned, saying that, “Retail executives and consultants say Facebook has yet to [...]
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Sears Shutters Stores; Mobile and Social Influence Partially to Blame
Sears announced that it will close between 100 and 120 Sears and K-Mart stores due to lackluster holiday sales figures. One culprit being blamed is e-commerce. Two others are mobile and social technologies. According to a Forbes’ article – Over-Retailed Nation. Sears to Shutter At [...]
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Speed Summary: Financial Times – No Financial Sense in F-Commerce
It’s always worth listening when the Financial Times weighs in on a debate, and this week has seen two articles (here and here) questioning the value and prospects of f-commerce and, more broadly, social commerce. Because FT content has a habit of disappearing behind an [...]
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Oscar de la Renta Opens Second F-Commerce Store to Sell Exclusive Bangles [screenshots]
If one was good, then two should be better. Perhaps that’s the thinking behind fashion retailer Oscar de la Renta’s decision to launch its second f-commerce store to sell four bangles exclusively on Facebook. (The brand launched its first f-commerce store in November to sell [...]
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Consumers, Marketers Differ on Reasons for Facebook Like; Brands are ‘Missing the Boat’ Study Says
For consumers, Facebook’s Like button is a pathway to getting discounts, promotions and special offers. Marketers have a more narcissistic view, according to a new study. To paraphrase actor Sally Fields 1985 Oscar acceptance speech, “They like us. They really, really like us.” Citing the [...]
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Disney’s ‘App-Thinking’ Approach to Facebook Commerce [Screenshots]
18 months ago Disney opened up an innovative group ticketing app in Facebook with Fandango online movie ticketing, to help movie fans buy ‘Tickets Together’ (the name of the app) for the latest Disney movies. We liked Disney’s f-commerce ticketing app because it was fan-focused (for movie fans), [...]
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