Five Digital Tools to Boost Your Brand’s Image in Social Commerce [infographic]

F-commerce, Infographics, Mobile

Online deals find website CheapSally.com has put together an infographic that outlines five digital tools, which, in her opinion (Sally is a real person), provide the most effective ways for brands to engage with their fans and improve their image. The five tools are: social bookmarking, f-commerce, digital couponing, mobile photo sharing, and gamification. The infographic lists [...]

Is Social Loyalty the Next Big Thing in Social Commerce? 500Friends & $4.5M Thinks So [Infographic]

Social Loyalty

How do you Amazon-proof your e-commerce business?  Social loyalty software company 500Friends has just received an extra $4.5M in funding to show you how. It can be difficult to compete with the big A on price, presence and product range, and with comparison shopping built into Google search results, selling at the best price is [...]

Is Social Commerce Amazon-Proof? AmazonLocal Muscles in with $10 for $5 Deal

Group-buy, News

Social commerce sites, services and apps watch out, Amazon is beginning throw its weight around. Having already shown the world how to use Facebook to help Amazon customers shop smarter with Facebook-powered birthday reminders and recommendations, the retail giant is now stepping up its assault on the group-buy/daily deals sector with AmazonLocal. Already the #3 [...]

Speed Summary: The 6 Pillars Of Social Commerce; Understanding the Psychology of Engagement

Authority, Consistency, Insights, Liking, Reciprocity, Scarcity, Social Proof

In a post today at Fast Company, well-known PR blogger and social media analyst Brian Solis shares his views on what have been referred to as the “Six Pillars of Social Commerce.” These pillars relate to six heuristics (rules of thumb) that Dr. Paul Marsden, editor of Social Commerce Today, first outlined over two years [...]

Domino’s Pizza Australia Facebook Fans Make World’s First ‘Social Pizza’

F-commerce, Fan-first, News

Domino’s Pizza Australia is creating the world’s first “Social Pizza.” Starting today, March 19, and continuing for the next seven days, Domino’s Pizza Australia is letting its 489,000 Facebook fans decide what its next pizza should be. On successive days fans will be able to vote for their favorite crust, sauce and toppings, with the most [...]

Media Companies Find Interest in Pinterest; Implications for Retail Brands [screenshots]

News

Pinterest, the new social media darling, has gotten the attention of media brands like Martha Stewart, Cooking Light, Home & Garden, Elle Décor, House Beautiful and Country Living. This interest is beginning to pay off in terms of driving significant amounts of traffic to their respective websites (even more than Facebook), but there is a revenue [...]

AMEX Cardholders Pimp Deals for Discounts on Twitter

News

I’ve never been a fan of Twitter users pimping for brands via sponsored tweets, especially when that relationship isn’t disclosed. But that’s what American Express cardholders can do now, thanks to a recently announced partnership between Twitter and AMEX. “Now, American Express Cardmembers can sync their eligible Card with Twitter at sync.americanexpress.com/twitter, and when they tweet [...]