E-commerce: Outbound is Out, Inbound is In Says Hubspot [infographic]
Online marketing software platform provider Hubpost has practically trademarked the use of the term “inbound marketing,” and that applies to e-commerce as well, says a blog post on the company website. “Ecommerce companies that invest in inbound marketing will greatly increase their opportunity to grow online sales, [...]
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Speed Summary: The Ultimate Question 2.0 [Chapter Summary Part 2 of 2]
Here’s the second half of our speed summary of Fred Reichheld‘s business bestseller The Ultimate Question 2.0: How Net Promoter Companies Thrive in a Customer-Driven World, written with Rob Markey - partner at global consultancy Bain & Company (see here for Part I). We think this is a landmark book in establishing [...]
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Speed Summary: Four Marketers Getting It Right (and Wrong) on Facebook [screenshots]
Facebook is the darling of the social commerce world and, perhaps, for good reason. With the exception of Google, the social network gets more traffic than just about any other site on the planet. In terms of time spent on site, it far exceeds Google. [...]
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Welcome to Walmart, Enjoy Your Mobile Commerce Shopping
Anyone who is has traversed the entrance to any Walmart across the globe has been greeted with this familiar refrain: “Welcome to Walmart. Enjoy your shopping.” Based on its latest acquisition of mobile app developer Small Society, the company is extending that to include mobile commerce, as well. [...]
Read More →Speed Summary: The Ultimate Question 2.0 [Chapter Summary Part 1 of 2]
If the key role of social media in your business is to help you thrive in a customer-driven world, then there’s one business book that stands head and shoulders above the rest to help you do just that. And it’s not even about social media [...]
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Innovation Key to Future of Online Retail; Interview with One Kings Lane CEO, Doug Mack
Flash sales is a hot topic we cover routinely here at Social Commerce Today. Recently, Shop.org interviewed Doug Mack, CEO of One Kings Lane, a flash sales site that sells home decor, about the influence of social commerce. Here are the highlights of that interview [...]
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How to Profit from New ‘Showrooming’ Shopper Trend
Are you into ‘showrooming’? Well, your customers probably are. ‘To showroom’ means to visit a store – online or offline – for research purposes only, and then purchase elsewhere, wherever the best value can be found – increasingly via shopping apps such as Ebay’s RedLaser and [...]
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Airlines Use Social Commerce to Promote Social Seating [infographic]
Perhaps you are familiar with Delta Airlines Ticket Counter Facebook app, which allows passengers to book flights from within the social network. But, if you’re like me, it can sometimes feel uncomfortable to be seated next to a complete stranger. Malaysia Airlines, through a Facebook [...]
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Study Says: Prospects for Google’s G-Commerce Brighter than F-Commerce?
If 2011 saw the rise of f-commerce – Facebook shopping, will 2012 see the rise of g-commerce – shopping with Google? Two new studies find that consumers and retailers alike would prefer selling and shopping with Google rather than Facebook. The first study by ThreatMetrix and [...]
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Amazon, Walmart in Acquisition Mode to Advance Social-Mobile Commerce Agenda
In the last few weeks, news has come across the web that retail giants Amazon and Walmart have acquired several start-up companies with a view toward taking full advantage of the benefits offered by social and mobile technologies. Amazon Acquires Quorus WebProNews reports that Amazon [...]
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