• Social Commerce: About People or Software?

    There’s an interesting debate going on over at TechCrunch on a post by Craig Donato (CEO of Oodle, that runs the Facebook Marketplace), who is arguing that real social commerce is about “humanising online commerce” with conversations and relationships – not group deals, anonymous reviews, or other algorithmic [...]

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  • Social Commerce Learning from Groupon's 'Kenneth Cole Moment' at Super Bowl 2011

    What can the social commerce industry – brands, retailers and platform providers, learn from social commerce platform Groupon’s ‘Kenneth Cole Moment‘ at the Super Bowl this weekend (videos below)? Incase you missed it, Groupon is being resoundingly crowd-slapped for it’s $100,000/second Super Bowl 45 – [...]

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  • Showtime for F-Commerce: Dexter's Valentine's Day Wall-Store

    Blood is what you’d expect to find on the wall of Miami’s favourite blood splatter analyst, but now there’s a store, a ‘Wall-Store’.  CBS’s Showtime is doing pop-up retail in Facebook, with a ‘Wall-Store‘ selling select Dexter-branded Valentine’s Day gifts (click ‘just Dexter’ in the [...]

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  • What Social Commerce Can Learn From Social Gaming

    What could social commerce learn from social gaming?  Quite a lot we think – especially after viewing the most excellent presentation (embedded below, with slides) from Jesse Schell, Professor of Entertainment Technology at Carnegie Mellon University at the 2010 DICE Summit (Design, Innovate, Communicate, Entertain). Schell discusses how game [...]

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  • Facebook Deals Launches Across Europe | 20% Discount on Mazda Roadsters [Videos + Pics]

    In the market for a new car?  Or fancy earning £4000 ($6,500) in two seconds?  Then check in to a local Mazda Dealer on Facebook for iPhone or at touch.facebook.com for a mobile voucher that’ll get you a 20% discount (£4000) off the price of any Mazda MX-5 [...]

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  • More on the Psychology of Social Shopping | On Being Predictably Irrational

    Wired magazines’s cover story on social commerce this month refers to Dan Ariely‘s bestseller on consumer behaviour, Predictably Irrational to explain why people use Shop-And-Tell apps such as Blippy and Swipely to share purchase information online. In a nutshell, we not only shop to consume, [...]

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  • Facebook Gets its Group-on and Goes HTTPS

    So Amazon has bought a chunk of group-buy platform LivingSocial, eBay is trialling a group-buy Groupon clone (screenshot below), Google is launching a Groupon clone, and Microsoft is running a JV with another Groupon clone and using Groupon itself to shift Windows phones (screenshots below). [...]

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  • The Future of F-Commerce is Here: And It's Called ASOS [Screenshots]

    So ASOS, leading European fashion e-tailer launched its f-commerce store yesterday.  And in our view, the new f-store lives up to the pre-launch hype, setting a new gold standard for Facebook stores. The ASOS f-store – featuring the full range of ASOS products – has a [...]

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  • Clever: Facebook Sponsored Stories – From Actions to Ads [Video, Examples]

    Looks like Facebook has been digging into the annals of social commerce history for inspiration for its new product, Sponsored Stories – user-generated advertorial ad units (Facebook version of Promoted Tweets).  When VC David Beisel (Venrock) originally defined social commerce back in December, 2005, he defined [...]

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  • Speed Summary | Booz&Co Report – The $30bn Social Commerce Market

    Here’s a speed summary of ‘Turning “Like” to “Buy”: Social Media Emerges as a Commerce Channel‘ – a new report on the social commerce market by business consultants Booz&Co that estimates the value of the social commerce market to be $5bn, and set to grow to $30bn within [...]

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