Social intelligence – our ability to understand and learn from each other and profit from social situations – is a universal trait, but how we use our social intelligence may be culturally variable. Some new research from Lightspeed Research (online research panel) has found that US consumers trust online reviews from friends and family over professional [...]
P&G have upped their f-commerce game, opening new Facebook stores for Tide, Gillette, Olay, Gain, CoverGirl, Luvs and Febreze. As with last year’s pilot P&G Facebook stores, P&G are outsourcing e-commerce heavy lifting; this time not to Amazon, but to PFSWeb‘s eStore – an independent online retailer that exclusively sells P&G products. The f-commerce software is a very [...]
We all knew the SoLoMo consumer was coming, the new consumer who shops – and experiences brands – with social, location-aware, and mobile technology. With news from Google and Groupon, the SoLoMo consumer is metamorphosing from a brand’s worst nightmare or fabulous fantasy – depending on the point of view – into reality. Google is launching [...]
Meteor, the Irish mobile communications provider from Eircom has been running a Facebook top-up store for pre-pay phone users since November 2010 (thanks to digital marketing consultant Krishna De for the heads-up). One nice touch is that users can top-up each other’s phones in random acts of altruism. Unfortunately, the Meteor top-up a friend feature [...]
Amazon has done it, Levi’s has done it, now beauty giant Estée Lauder has done it – integrating their e-commerce site with Facebook to personalise and socialise the shopping experience. Not on their main site mind you – but for their hip makeup artist brand Smashbox that they purchased last year. Login to with Facebook, and get [...]
Head over to the Facebook page of the English indie rock band from Leeds, The Kaiser Chiefs, and you might just see a glimpse of the future of f-commerce. Via a link on their Facebook page, customers can pay for and download Kaiser Chiefs new digital album ‘The Future is Medieval’ launched on June 3, 2011. So [...]
So social commerce has a high-profile fail; the shop-and-share service Blippy, valued last year at $46m with $13m funding, is headed to the dead-pool – at least in its current incarnation. People it would seem, didn’t want to post their credit card purchases to their social networks. Neither did they want to post reviews. The [...]
UK mobile telco and broadband service provider O2 (part of European giant Telefónica) is launching a Facebook store to enable pre-pay mobile customers top up their accounts on Facebook. It’s an initiative similar to the Starbucks card top-up store on Facebook, which allows customer to charge up their Starbucks mobile app (and rewards them for [...]
The ubiquitous Facebook ‘Like’ button has come to Diesel stores. Scan the QR code on jeans in-store with your handset and send a Like with a product shot to your friends. Would be nice if the Like had a call to action – such as an incentive to buy – online or in-store, but its [...]
A couple of new start-ups have appeared that we think embody the shape of things to come in the group-buy space. First, a site that focuses on a specific industry vertical; a new B2B group-buy site for office workers and office managers called MarketSharing. In public beta in NY, MarketSharing is now offering group-buy deals for [...]
