The Power of Consumer Reviews: It’s a Cultural Thing – US vs UK [Data]

Social intelligence – our ability to understand and learn from each other and profit from social situations – is a universal trait, but how we use our social intelligence may be culturally variable.  Some new research from Lightspeed Research (online research panel) has found that US consumers trust online reviews from friends and family over professional [...]

P&G Launch 6 New Facebook Stores: “Live Learning Labs” [Screenshots]

P&G have upped their f-commerce game, opening new Facebook stores for  Tide, Gillette, Olay, Gain, CoverGirl, Luvs and Febreze. As with last year’s pilot P&G Facebook stores, P&G are outsourcing e-commerce heavy lifting; this time not to Amazon, but to PFSWeb‘s eStore – an independent online retailer that exclusively sells P&G products.  The f-commerce software is a very [...]

Google Wallet + Groupon Groceries: Say Hello to the SoLoMo Consumer

We all knew the SoLoMo consumer was coming, the new consumer who shops – and experiences brands – with social, location-aware, and mobile technology. With news from Google and Groupon, the SoLoMo consumer is metamorphosing from a brand’s worst nightmare or fabulous fantasy – depending on the point of view – into reality. Google is launching [...]

Top-Up a Friend on the Meteor Facebook Store

Meteor, the Irish mobile communications provider from Eircom has been running a Facebook top-up store for pre-pay phone users since November 2010 (thanks to digital marketing consultant Krishna De for the heads-up). One nice touch is that users can top-up each other’s phones in random acts of altruism.  Unfortunately, the Meteor top-up a friend feature [...]

Make-up & Making up: Estée Lauder’s New Social Shop & Why Your Relationship Status Matters

Amazon has done it, Levi’s has done it, now beauty giant Estée Lauder has done it – integrating their e-commerce site with Facebook to personalise and socialise the shopping experience.  Not on their main site mind you – but for their hip makeup artist brand Smashbox that they purchased last year. Login to with Facebook, and get [...]