Here’s useful infographic refresher on the new page elements in the new Facebook business page timeline design, from social commerce app developer – Wishpond. The infographic is actually part of Wishpond’s free new 25-page ebook “Social Success: The Ultimate Retailers Guide to Growing Your Business on Facebook“. The ebook has a broader remit than social commerce [...]
Nielsen’s latest Global Trust in Advertising report repeats findings from previous years – people don’t trust advertising, at least not as much as they trust recommendations from friends and consumer opinions expressed online. According to the report, which surveyed more than 28,000 Internet respondents in 56 countries, 92 percent of consumers say they trust recommendations from [...]
It comes as no surprise that Titanic is one of the biggest grossing films ever. With the anniversary of the ship’s sinking coming up this Sunday and the movie’s recent release in 3D, Titanic super fans are coming out of the woodwork and also spawning some newbies. It made me wonder, what if Facebook was around when Titanic was first [...]
Useful study from Forrester Research’s Gina Sverdlov on Facebook fan-economics. Using regression techniques, the study provided evidence to support the insight that your Facebook fans are more your most valuable customers (customer value = purchase value + referral value). Specifically, the study found that fans of a range of brands (the study focused Coca-Cola, Blackberry, Best Buy, Walmart) on [...]
Today’s article is sponsored by Milyoni: The Leader in Social Entertainment Hot on the heels of the picture-tastic Facebook Timeline rollout for business pages, Facebook has snapped up photo-sharing app Instagram for $1bn. Apparently, text-heavy Facebook has seen the future – and it’s in pictures as well as words. Is this Facebook’s MySpace moment, buying an [...]
In cognitive philosophy “a scholar is just a library’s way of making another library“. Libraries need scholars to replicate. In a similar way, in social commerce “a customer is just a business’s way of making another customer”. Customers replicate and businesses expand through a customer-get-customer mechanic. From this social stance, the value of a customer [...]
What is the value of a Facebook share and how does it compare to Twitter? Those are questions online event service Eventbrite asked in 2010 and came up with the following numbers: one share on Facebook equaled $2.52 and a share on Twitter equaled $0.43. Six months later, in March of 2011, the company took another look [...]
Interesting Reuters press release on the VC rush to social commerce – e-commerce with social media – citing 10 recent examples that together have landed $302M in recent investment. BeachMint, which sells apparel, jewelry, shoes and other accessories through Facebook, has raised about $70 million from investors including Accel Partners, Goldman Sachs, New World Ventures [...]
If you want to succeed in social commerce either as a vendor or service provider, you’ll need a competitive ‘positioning’ – a ‘reason to choose’ over Amazon, Google and Facebook… Take the group-buy space. Although a pale imitation of the powerful Eastern ‘Tuangou‘ (‘team-buying’ ) origins, the Big Three are showing how deep pockets, scale and innovation can [...]
Here’a a wondrous new infographic from freelance graphic designer Rebecca Nunes summarising how shoppers shop smart with their social intelligence. Taken from the shopper rather than the seller perspective, the infographic explains how we use our social intelligence – our ability to understand and learn from each other and profit from social situations – to shop [...]
