Disneybaby.com is Social Commerce Lite [screenshots]
Yesterday, the New York Times’ blog, Media Decoder, reported on a new effort by Disney to embrace social commerce starting with the youngest members of our society, babies. Disneybaby.com, exclusively sponsored by Huggies, is a website designed to serve two purposes: showcase its new line [...]
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Speed Summary: Putting Social Media to Work (Bain Report) [Download]
Last week we summarised The Ultimate Question 2.0, a handbook on Bain Consulting’s popular open source customer loyalty solution – The Net Promoter System – based on the simple idea that thriving in a customer-driven world of empowered consumers requires a mission-critical pursuit of customer [...]
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The Cheesecake Factory Using Twitter to Help Customers Get ‘Skinny’
In Monday’s post, I decried Walgreens’ use of “sponsored conversations” to promote an agenda related to its prescription benefits plan, stating that I felt it lacked authenticity. Today, i want to highlight The Cheesecake Factory’s use of Twitter in a manner that, while promotional, is [...]
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Walgreens Using Paid Social Media to Promote Prescription Plan
Walgreens is using “sponsored conversations” – promoted Tweets, trends and paid bloggers – to influence customers to switch to its namesake pharmacy benefits plan. The reason for the push is that the pharmacy chain was unable to come to terms with former pharmacy benefit manager, [...]
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Facebook Commerce: Greed is Good… [infographic]
Greed is good, says Wall Street’s Gordon Gekko, Greed is right, greed works. Greed clarifies, cuts through, and captures the essence of the evolutionary spirit. Greed, in all of its forms; greed for life, for money, for love, knowledge has marked the upward surge of [...]
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Social Commerce Site Jewelmint Creates Fashion Film Series Featuring Actress Kate Bosworth
The familiar adage “necessity is the mother of invention,” could be recast in this era of social media as “customer experience is the driver of innovation.” That must be what prompted Jewelmint, a member the Beachmint family of social commerce sites, to try its hand [...]
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Rules for the Revolution: Interview with Fashism Founder, Brooke Moreland
Social Commerce Today is starting a new series titled “Rules for the Revolution,” which consists of interviews with entrepreneurs that we refer to as social commerce “revolutionaries.” Without question, there is a revolution taking place at the intersection of social media and e-commerce and these [...]
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Speed Summary: The Social-Powered Enterprise [Download]
The Social-Powered Enterprise: How social media is transforming your most important disciplines is a free ebook from Salesforce with 15 practical recommendations for using social media to enhance sales, marketing and customer service [download]. The sales perspective particularly relevant to B2B – and focuses on lead [...]
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Brands Beginning to Use Bulletin-board Site Pinterest [screenshots]
I hate articles that begin with some reference to “living under a rock.” That was the case with an AdAge piece talking about Pinterest, the online bulletin board where users can “pin” photos and graphics of things they are interested in. Pinterest lets you organize [...]
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Bad Reviews Good for Business [White Paper Download]
Social commerce software company Reevoo have just published some interesting research that looks more closely at the counter-intuitive finding that negative consumer product reviews can actually boost sales. It would seem that a few bad reviews give consumers a reason to believe all your good [...]
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