There’s an interesting post over at Jeremy Dean’s most brilliant PsyBlog that offers five useful psychologically informed conversion tricks. As it happens the article is written to help consumers stop making snap buy decisions that may not be in their long-term interests, but simply reverse engineer the conversion barriers to drive conversion. Ethical-bypass is optional [...]
Yesterday we summarised David Meerman Scott‘s excellent New Rules of Marketing and PR, and today, here’s a summary of David’s latest bestseller – Real-Time Marketing & PR How to Instantly Engage Your Market, Connect With Customers and Create Products That Grow Your Business Now. The main takeout is, as you’d guess, speed not size matters [...]
The third revised edition of David Meerman Scott’s Business Week bestseller is out “The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly” It’s not social commerce per se, and for savvy social media vendors, the 366 pages will [...]
It’s Friday, so it’s infographic time – and here’s a succinct infographic on the hot trend of subscription commerce clubs (#subcom), where brand or category fans can sign up to receive regular surprise boxes of new products and samples in the mail – ranging from shoes to t-shirts, to jewellery and underwear. The insights and [...]
Useful post by US VC Rob Go on critical success factors for the subscription commerce (#subcom) trend a la Birchbox, Hoseanna & Manpacks – with an interesting additions in the comment thread. So to be a big winner in the subscription commerce market, you need to offer one or more of the following Problem-solving – solves a [...]
The business rationale for opening fan-stores in social media is smart, simple and compelling. Advocacy activation. Fan advocacy boosts launch sales, but up to 50% of fans don’t actually advocate (they would recommend but they don’t because they’re not prompted to do so). As Emanuel Rosen, author the Anatomy of Buzz (still the best book [...]
The first published book on social commerce, penned by Julien Chaumond last year (in French – but see our review here), is now available as a free digital download (PDF) from Prodcast. Julien has updated this digital edition, and for non-Francophones, there’s always Google translate that supports uploading of documents (but you’ll have to do [...]
Digital agency Syzygy London ran a sell-out social commerce seminar last week, with e-commerce partners Episerver. The 3 presentations – including one from Social Commerce Today – are now embedded below. But here’s the speed summary… (followed by, if you want more a more detailed smart summary of the key insights and points) Speed Summaries [...]
So what’s your Social Commerce IQ? In other words, how smart are you at using social media to drive business growth? That’s the question social commerce specialist 8thBridge seeks to answer in a new 115 page report: Social Commerce IQ: Retail (free download here). The report is an analysis of top 200 retailers (US) on Facebook, combining [...]
So British fashion retailer Topman (part of Arcadia‘s Topshop) is opening today in Chicago, and is also opening up shop on Facebook with a fan store powered by Zibaba (also behind the recent pop-up Facebook fan-store for Marks & Spencer). Initially, the fan-store is a rather timid affair, limited to a storefront catalogue linking to Topman’s e-commerce [...]
