5 Quick Conversion Tricks from Psychology

There’s an interesting post over at Jeremy Dean’s most brilliant PsyBlog that offers five useful psychologically informed conversion tricks. As it happens the article is written to help consumers stop making snap buy decisions that may not be in their long-term interests, but simply reverse engineer the conversion barriers to drive conversion. Ethical-bypass is optional [...]

11 Critical Success Factors for Subscription Commerce Clubs – An Evolving Shortlist

Useful post by US VC Rob Go on critical success factors for the subscription commerce (#subcom) trend a la Birchbox, Hoseanna & Manpacks – with an interesting additions in the comment thread. So to be a big winner in the subscription commerce market, you need to offer one or more of the following Problem-solving – solves a [...]

Adidas Pop-Up Retail Strategy: What Social Commerce Can Learn

The business rationale for opening fan-stores in social media is smart, simple and compelling. Advocacy activation. Fan advocacy boosts launch sales, but up to 50% of fans don’t actually advocate (they would recommend but they don’t  because they’re not prompted to do so).  As Emanuel Rosen, author the Anatomy of Buzz (still the best book [...]

Speed Summary | Syzygy Social Commerce Seminar

Digital agency Syzygy London ran a sell-out social commerce seminar last week, with e-commerce partners Episerver. The 3 presentations – including one from Social Commerce Today – are now embedded below.  But here’s the speed summary… (followed by, if you want more a more detailed smart summary of the key insights and points) Speed Summaries   [...]

Topman Store Opening in Chicago and on Facebook [Screenshot / Video]

So British fashion retailer Topman (part of Arcadia‘s Topshop) is opening today in Chicago, and is also opening up shop on Facebook with a fan store powered by Zibaba (also behind the recent pop-up Facebook fan-store for Marks & Spencer). Initially, the fan-store is a rather timid affair, limited to a storefront catalogue linking to Topman’s e-commerce [...]