Speed Summary: University Research on Value of Social in Shopping
Here’s an interesting psychological study - a collaborative effort from the University of Dallas, East Carolina University and Texas University – published in the Journal of Marketing, looking at the impact of (fake) social features on a website – such as automated avatars (link). What’s interesting is [...]
Read More →
Speed Summary | Forbes on Facebook’s future as an e-commerce platform
Here’a quick six-point speed summary on what Forbes (Tomio Geron) has to say on Facebook’s future as an e-commerce platform. Bottom line, the low cost of entry using Facebook as an e-commerce platform means businesses are increasingly willing to experiment… Traditionally, the role of Facebook in [...]
Read More →
Social Psychology for Social Commerce: 10 need-to-know experiments (part 1)
Can social psychology, the branch of psychology that deals with how people think about, influence, and relate to each other, inform smart social commerce – selling with social media? We think so. Here’s Part 1 of a three part series on our 10 “Need to [...]
Read More →
Say Hello to the F-Commerce Ecosphere [Infographic]
Here’s a useful infographic from Janice Diner, summarising the current ‘ecosphere’ f-commerce and the six ways in which vendors are selling with Facebook (see Janice’s full presentation here). It’s a useful snap-shot of the fast-evolving world of f-commerce, and similar to that outlined in our [...]
Read More →
Speed Summary | Reevoo’s Six Essentials of Social Commerce [Download]
Let we forget that a third pillar of social commerce is user reviews integrated into the shopping experience, given all the current hype around group-buy and f-commerce, user reviews site Reevoo has published a iconoclastic guide on the value of the review brand of social commerce. [...]
Read More →
Speed Summary | Vertical Rail Report on Facebook Commerce [Report]
Here’s a five-point speed summary of a recent white paper on f-commerce from e-commerce marketing agency Vertical Rails; “Selling Products on Facebook – The Emergence of Social Commerce: How Facebook Commerce Can Be Used To Increase Sales & Generate Excitement Around Your Brand“ Our key takeaway [...]
Read More →
Speed Summary & Download | 360i Report on Facebook Commerce [Report]
Here’s quick 8-point speed summary of the latest report on f-commerce, entitled Facebook Commerce just out from digital agency 360i. The full report can be viewed and downloaded below. It’s a nice introduction to f-commerce – and makes some good points. We especially like the [...]
Read More →
Speed Summary | Does your brand have the f-factor? (Video + Infographic)
Forget about the X-factor, does your brand have the F-FACTOR, the talent needed win the battle for profitable friends, fans and followers in Facebook (and other social media)? That’s the subject of this month’s briefing from Trendwatching.com – well worth a read. But here’s the speed [...]
Read More →
5% Sales Boost: Real Research Finds Friends Do Influence Purchases on Social Networks [Report]
Amid all the opinion survey nonsense reporting whether people do or don’t think they are influenced by their social networks when it comes to what they buy, here’s a smart study that looks at behaviour, not opinions. Research at the Harvard Business School has found [...]
Read More →
Renault Using Real Life ‘Likes’ as Foot-in-the-Door Sales Technique [Video]
Innovation in social commerce is coming thick and fast. Big business is experimenting with how social media, online media that supports social interaction and user contributions, can be used to facilitate and execute transactions. One recent example is the leading European car manufacturer Renault. At the [...]
Read More →
Brought to you by
Connect
Download
Download our latest free report “F-commerce: Selling on Facebook – The Opportunity for Consumer Brands”
