No ROI for Social Media [Infographic]
Here’s a great – but depressing -ColumnFive infographic from social marketing platform Wildfire on social media ROI. The data is taken from a November 2011 global survey of marketers. Points of note: Number of marketers using ROI to measure social media ((gain – cost)/cost) = [...]
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Speed Summary: IJEC Special Edition – Introduction to Social Commerce
So social commerce has just had a credibility-enhancement, with an intellectual injection to accompany the financial injections that the area is already receiving. The respected top peer-reviewed International Journal of Electronic Commerce has just published a special edition on social commerce (access can be purchased [...]
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Radio Shack Recognizes Hobbyists with ‘The Great Create’ Community [screenshots]
Walk into any Radio Shack and immediately upon entry you will see counters containing mobile phones from many brands representing several carriers. That’s the focus of the brand today. Conversely, walk to the rear and you step back in time to a day when the [...]
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Show Me the Money! Where’s my Cut of the $30bn Social Commerce Market?
So you’ve probably read the Booz & Co forecast that social commerce revenues will hit $30bn by 2015 (if you haven’t read our speed summary here). But how do you get a piece of the action? The accompanying Booz & Co report suggests that you [...]
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How to Sell $30,000 of Wine on Facebook
Lot of talk, not many numbers – sums up the state of f-commerce (Facebook e-commerce) right now. So it’s refreshing that VendorShop Social, a Facebook e-commerce app provider has released some top line sales figures for one of its clients; Australian online wine merchant, Winestore.com.au, [...]
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Test Your Digital Smarts [InfoArt Puzzle - 20 Digital Events that Defined 2011]
Say hello to InfoArt, infographics with an artistic spin that convey information through art. Our colleagues at digital agency Syzygy have launched their annual #20Things InfoArt puzzle, this year by Peter Jaworowski, that weaves 20 seminal online events of 2011 into one gorgeous picture. Can you spot them? See [...]
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Pinterest, Ticketmaster, TripAdvisor Among Companies Adding Facebook Timeline Apps
Last week, Facebook announced the launch of apps for Timeline, the updated, opt-in version of user profiles. Companies like Pinterest, TripAdvisor, Urbanspoon and approximately 80 others were immediately on board. Following suit, social commerce company 8thBridge just announced a partnership with Ticketmaster to share their [...]
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How to Monetize Content on Facebook – Learning from Lionsgate Abduction Movie Rentals on Facebook [Screenshots]
iTunes, Netflix, Amazon… and Facebook? Could Facebook become a mainstream movie rental and/or premium content streaming platform? That’s the question movie studio Lionsgate is asking by testing viability with rental release of Abduction on Facebook (starring Twilight’s Taylor Lautner). Facebook certainly has its eyes set on becoming [...]
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Beachmint Co-Founder Josh Berman, a Social Commerce ‘Evolutionary’
“Ecommerce and social commerce is in the first inning, there are many more innings to go.” – Josh Berman Look up the definition for “serial entrepreneur” and you may find Josh Berman’s name. Berman, who co-founded MySpace in 2004, then sold the company for $500 [...]
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Rules for the Revolution: Interview with Marcus Whitney, CTO and Co-founder, Moontoast
This is the second installment in a series entitled “Rules for the Revolution.” See the first installment here. “You can show me your sales curve, plot my life on your flow chart, but there’s just some things that numbers can’t measure – matters of the [...]
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