So is customer happiness your business model? It should be. Delivering experiences that beat customer expectations results in happiness and drives growth; according to Bain research, companies that are best in class at creating customer happiness by delivering experiences that beat expectations grow at twice the rate of their competitors (see here for overview and [...]
So you want to sell smart with social media, then sell with a deal. Why? A deal mindset is key in social commerce because much of the value of selling with social media comes from the word of mouth effect, the referral impact of shared activity and comments – and people talk about deals. In [...]
With so much nonsense still being bandied around about social media, particularly relating to fictitious revolutions, businesses would be forgiven for tuning out of the faddish hype and spin. Quite rightly so. But every once in a while, something is written on social media that cuts through the claptrap with clear, concise and compelling utility. Following [...]
In a world where content wants to be free, the publishing industry is searching for a saviour. Could it be social commerce? ELLE Magazine has launched two parallel social commerce experiments on Pinterest and on Facebook – based on the concept of editorially curated and shoppable trend catalogues. In a nutshell, ELLE is using Facebook [...]
Here’s a short presentation on how to turn social media into social sales by offering social utility; helping people solve their problems socially and solve their social problems. Based on a review of social commerce examples in Social Commerce Today, we’ve spotted a pattern – social commerce works when social features offer genuine social utility that [...]
Graphite is a gray, crystalline form of carbon that occurs as a mineral in some rocks. It’s also the name of the new social commerce platform from 8thBridge. 8thBridge has come a long way since it first put f-commerce on the map with the development of 1-800-FLOWERS f-store back in 2009. According to the company, [...]
After Jessica and Kate, Justin has joined venture-backed social commerce subscription club platform, BeachMint, for celebrity/designer-curated shopping. BeachMint is launching HomeMint with Justin Timberlake and his interior designer friend, Estee Stanley. Available exclusively online, HomeMint will offer a curated selection of home goods and accessories, one of a kind finds, and art and photography from both [...]
Mobile photo sharing app Instagram made big news earlier this month when Facebook acquired the 13 person company for a whopping $1 billion. In response, SCT editor Paul Marsden wrote a post that asked what the acquisition could mean from a social commerce perspective. In his view, there is no immediate connection, though he did posit [...]
How do you launch a movie without a huge marketing budget? Release it on Facebook and let the movie fans do the marketing for you. That’s the strategy for “Marley” the new movie from Kevin Macdonald (One Day in September, State of Play, The Last King of Scotland and Touching the Void) that documents the definitive life [...]
So we know that the principle reason that people interact with businesses and brands on Facebook is to get offers. Hertz is obliging Facebook users with a group offer for car hire in the form of a ‘social coupon’ using the social commerce Share it Up app from PeopleString. The more people who share the [...]
