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Sales directly attributed to social media took a deep dive this year compared to 2011 says an IBM Smarter Commerce benchmark report. “Shoppers referred from Social Networks such as Facebook,[...]
Consultants Booz&Co have provided some new benchmark data, along with a short 90 second video, using their new socially powered brand strength indicator LPM – Likes per $Million Revenue. The idea[...]
Cyber Monday is upon us and, according to the infographic (see below) from marketing company Maxymiser, it has overtaken Black Friday in the total number of shoppers: 122.9 million versus[...]
YouTube, the second most popular search engine is the dark horse of social commerce, and an increasingly valuable social commerce tool, as a new campaign from Juicy Couture illustrates. For example,[...]
When Charles Dickens wrote “A Christmas Carol” in 1843, he was driven as much by financial desperation as inspiration. Dickens wrote and published the classic tale to pay off crippling[...]
Here’s a simple rule of thumb from The Social Commerce Handbook; If it doesn’t have a face it shouldn’t be on Facebook. Why? Because people use Facebook (and social media[...]
Warren Buffet “If you lose money for the firm I will be understanding. If you lose reputation I will be ruthless.” Course Deck on Reputation Management and Social Media [Download]May 16, 2013
Post-PC Era by the Numbers: List of Top Post-PC StatsMay 14, 2013
World’s Third Largest Retailer, Tesco Launches New Social Commerce Wine SiteMay 9, 2013
Chief Dodo Ballmer: What Social Commerce Can Learn from Windows 8May 8, 2013
