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Here’s our latest presentation on social commerce – focusing on the key opportunities for brands, with recent examples from Apple, Diesel, Disney, P&G, Dell, Starbucks and others. The deck can be downloaded by clicking through to slideshare. Feedback welcome!
[...] This post was mentioned on Twitter by Paul Marsden, Daniel Hoffmann and socialmedia-blog.de, Manuel Ressel. Manuel Ressel said: Social Commerce Opportunities for Brands http://ow.ly/1X4Wx [...]
[...] Paul Mardsen versteht darunter Social Media + Commerce und vermarktet in diesem Zuge seine Social Media Kompetenz. Jochen Krisch sieht das anderes und lehnt genau diese Definition ab, weil beim Social Commerce aus [...]
[...] publicado por Ricardo Dantas em 14 de julho de 2010 às 9:18 Tweet A dica de hoje vem do Social Commerce Today. É uma apresentação com exemplos recentes, que traz como tema o Social Commerce revelando [...]
I like the deck. It only makes sense that the combination of the social web and e-commerce web is the next evolution point of the internet. Include a picture of Jelly Belly's Infused Palermo social commerce app in the next presentation (http://www.facebook.com/JellyBelly?v=app_4949752878)!
I think one of the best/easiest methods at the moment is turning customers/fans into brand advocates by really simple things such as the FB Like button. Instantly adds the potential for the viral effect to every single item in you store (if you wish). We have added it to one of our clients and are already seeing a hugely positive impact from something so simple.
Dan, thanks for your comment – and good point – little things can make big differences; you don't need to rewrite a clients's digital strategy to benefit from social commerce. Happy to showcase you and your client in an article, if you have any results/insights to share.