Here’s a short presentation on how to turn social media into social sales by offering social utility; helping people solve their problems socially and solve their social problems. Based on a review of social commerce examples in Social Commerce Today, we’ve spotted a pattern – social commerce works when social features offer genuine social utility that [...]
Here’s a speed summary of one of the smartest presentations on e-commerce trends we’ve come across lately, 2012 trends in e-commerce from Cedric Deniaud of the Paris-based agency The Persuaders (embedded below). Alas the original is in French, but here’s what you need to know in English Take a look at eBay or Amazon’s home [...]
Digital agency Syzygy London ran a sell-out social commerce seminar last week, with e-commerce partners Episerver. The 3 presentations – including one from Social Commerce Today – are now embedded below. But here’s the speed summary… (followed by, if you want more a more detailed smart summary of the key insights and points) Speed Summaries [...]
Mitch Joel (Six Pixels of Separation, Twist Image), one of the key thought leaders in social commerce, has just shared a 50 minute video of his 2011 talk on Social Commerce and the Rise of the New Consumer (itself an evolving feast – see summary of 2010 version here) at the Radian6 Social 2011 conference (see video below). [...]
