Social commerce software company Reevoo have just published some interesting research that looks more closely at the counter-intuitive finding that negative consumer product reviews can actually boost sales. It would seem that a few bad reviews give consumers a reason to believe all your good reviews. Moreover, consumers spend four times as long on site [...]
Online marketing software platform provider Hubpost has practically trademarked the use of the term “inbound marketing,” and that applies to e-commerce as well, says a blog post on the company website. “Ecommerce companies that invest in inbound marketing will greatly increase their opportunity to grow online sales, lower COCA (cost of customer acquisition), and increase new customer [...]
Here’s the second half of our speed summary of Fred Reichheld‘s business bestseller The Ultimate Question 2.0: How Net Promoter Companies Thrive in a Customer-Driven World, written with Rob Markey - partner at global consultancy Bain & Company (see here for Part I). We think this is a landmark book in establishing the business rationale for investing in social media and social [...]
Facebook is the darling of the social commerce world and, perhaps, for good reason. With the exception of Google, the social network gets more traffic than just about any other site on the planet. In terms of time spent on site, it far exceeds Google. Cathy Halligan, CMO at PowerReviews, has an insightful post on [...]
If the key role of social media in your business is to help you thrive in a customer-driven world, then there’s one business book that stands head and shoulders above the rest to help you do just that. And it’s not even about social media per se – it’s the new, revised and expanded edition [...]
Flash sales is a hot topic we cover routinely here at Social Commerce Today. Recently, Shop.org interviewed Doug Mack, CEO of One Kings Lane, a flash sales site that sells home decor, about the influence of social commerce. Here are the highlights of that interview that pertain particularly to social commerce. Interest Graph is Social [...]
