Here’s some sweet real-life inspiration for your social commerce strategy from Copenhagen. A one day pop-up chocolate shop from chocolatier, Anthon Berg, with a novel twist on social payments; The Generous Store where you pay with pledges (Agency Robert/Boisen & Like-minded). Forget pay-with-a-tweet, we’re talking pay-with-a-treat; the pop-up store took payment for chocolates in the form of [...]
Short post. Big point. Why have some social media stores of big retail brands failed? Simple. They had no compelling value proposition – there was no compelling reason to choose to buy from them – mostly because they were simply clones of existing e-commerce sites – selling the same products for the same prices with [...]
Online deals find website CheapSally.com has put together an infographic that outlines five digital tools, which, in her opinion (Sally is a real person), provide the most effective ways for brands to engage with their fans and improve their image. The five tools are: social bookmarking, f-commerce, digital couponing, mobile photo sharing, and gamification. The infographic lists [...]
In a post today at Fast Company, well-known PR blogger and social media analyst Brian Solis shares his views on what have been referred to as the “Six Pillars of Social Commerce.” These pillars relate to six heuristics (rules of thumb) that Dr. Paul Marsden, editor of Social Commerce Today, first outlined over two years [...]
Ask a 1000 businesses selling on Facebook what they like about it, and the answer that comes up most often is – it’s easy for customers and businesses… Easy to promote products using social marketing (61%) Easy for customers so they don’t need to leave Facebook (60%) Easy to set up and maintain a storefront (50%) [...]
Consumers “like” the fact that brands have a presence on Facebook, but they “hate” intrusions into their news feed from them. That’s according to a new study by Insight Strategy Group as reported at AllFacebook.com. Here’s what the study revealed: 53 percent of respondents believe brands must maintain Facebook pages for relevancy; 64 percent said [...]
