A guest post at Mashable from Christian Taylor, CEO of Facebook e-commerce platform Payvment, suggests that, up to now, social commerce has been centered around relationship-based social graphs, the network of social connections an individual has. In his estimation, that is about to change. The operative factor going forward are what Taylor refers to as [...]
Rounding out our list of top 10′s for the year is this post that contains the most viewed social commerce infographics for 2011 based on page views. We like using infographics and have scoured the web to find those that furnish the best portrayal of the social commerce landscape. Truly, a picture is worth a [...]
The following is a list of the top ten most read social commerce posts during 2011 based on number of page views. To say this year has been a good one for Social Commerce Today is an understatement and we thank you, our readers, for making it so. #1. Top 50 Facebook Stores, Top 20 [...]
A recent article from Financial Times (registration required) questions the ballyhoo over social commerce, especially as it pertains to Facebook. The article calls the social network a disappointment, at least where Internet entrepreneurs are concerned, saying that, “Retail executives and consultants say Facebook has yet to take off as a retail platform.” It cites executives from [...]
It’s always worth listening when the Financial Times weighs in on a debate, and this week has seen two articles (here and here) questioning the value and prospects of f-commerce and, more broadly, social commerce. Because FT content has a habit of disappearing behind an impenetrable paywall, here’s the speed summary Retailers wait for Facebook [...]
For consumers, Facebook’s Like button is a pathway to getting discounts, promotions and special offers. Marketers have a more narcissistic view, according to a new study. To paraphrase actor Sally Fields 1985 Oscar acceptance speech, “They like us. They really, really like us.” Citing the “Variance in the Social Brand Experience” study from the CMO Council [...]
