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Pinterest in the Purchase Funnel: Generates 2.1x More Revenue than Facebook [Infographic]

Infographics, News

Have you integrated social scrapbooking app Pinterest into the purchase funnel yet? Perhaps you should.  It’s quick, easy and could be very profitable. New research from London-based specialist e-commerce site for women Boticca selling handbags, jewellery and accessories from independent designers from 40 countries has found that Pinterest users drop 2.1x more cash with them than Facebook customers.  Overall, [...]

Anatomy of a Facebook Timeline Page [infographic]

Infographics, Insights

Here’s useful infographic refresher on the new page elements in the new Facebook business page timeline design, from social commerce app developer – Wishpond. The infographic is actually part of Wishpond’s free new 25-page ebook “Social Success: The Ultimate Retailers Guide to Growing Your Business on Facebook“. The ebook has a broader remit than social commerce [...]

Speed Summary: Social Impact Study, Replicator Theory and the Share-To-Purchase Funnel [Infographic]

Infographics, Insights, Reports

In cognitive philosophy “a scholar is just a library’s way of making another library“.  Libraries need scholars to replicate.  In a similar way, in social commerce “a customer is just a business’s way of making another customer”.  Customers replicate and businesses expand through a customer-get-customer mechanic. From this social stance, the value of a customer [...]

Shopping with Social Intelligence: How it Works [Infographic]

Infographics, Insights

Here’a a wondrous new infographic from freelance graphic designer Rebecca Nunes summarising how shoppers shop smart with their social intelligence. Taken from the shopper rather than the seller perspective, the infographic explains how we use our social intelligence – our ability to understand and learn from each other and profit from social situations – to shop [...]