Comments on: How Social Commerce Works: The Social Psychology of Social Shopping http://socialcommercetoday.com/how-social-commerce-works-the-social-psychology-of-social-shopping/ Trends & Technologies in Social Commerce Sat, 31 Jul 2010 02:20:32 +0000 hourly 1 By: Rotten Apples: iTunes integrates Rotten Tomatoes Reviews | Social Commerce Today http://socialcommercetoday.com/how-social-commerce-works-the-social-psychology-of-social-shopping/comment-page-1/#comment-2627 Rotten Apples: iTunes integrates Rotten Tomatoes Reviews | Social Commerce Today Tue, 08 Jun 2010 08:01:45 +0000 http://socialcommercetoday.com/?p=1711#comment-2627 [...] popularity gauge next to movies (article on Mashable).  This is a smart use of the authority social influence cue.  How could your brand combine professional ratings and reviews with those from [...] [...] popularity gauge next to movies (article on Mashable).  This is a smart use of the authority social influence cue.  How could your brand combine professional ratings and reviews with those from [...]

]]> By: Reza http://socialcommercetoday.com/how-social-commerce-works-the-social-psychology-of-social-shopping/comment-page-1/#comment-2177 Reza Mon, 31 May 2010 07:19:16 +0000 http://socialcommercetoday.com/?p=1711#comment-2177 Hey Paul, Great article! I really enjoyed reading it. Actually its funny I just took a Social Psychology class in college and I recognized all of the studies you talked about. Its really interesting to see how these principles apply to business and social commerce. Thanks again. Reza Hey Paul,

Great article! I really enjoyed reading it. Actually its funny I just took a Social Psychology class in college and I recognized all of the studies you talked about. Its really interesting to see how these principles apply to business and social commerce. Thanks again.

Reza

]]> By: Presentation: Social Psychology of Social Shopping | Social Commerce Today http://socialcommercetoday.com/how-social-commerce-works-the-social-psychology-of-social-shopping/comment-page-1/#comment-1987 Presentation: Social Psychology of Social Shopping | Social Commerce Today Tue, 25 May 2010 22:59:15 +0000 http://socialcommercetoday.com/?p=1711#comment-1987 [...] to thinslice information and decide what to buy.  So here is is: the presentation is based on an earlier article in Social Commerce Today (useful for anyone who wants details on the six psychological principles), [...] [...] to thinslice information and decide what to buy.  So here is is: the presentation is based on an earlier article in Social Commerce Today (useful for anyone who wants details on the six psychological principles), [...]

]]> By: Paul Marsden http://socialcommercetoday.com/how-social-commerce-works-the-social-psychology-of-social-shopping/comment-page-1/#comment-1528 Paul Marsden Thu, 13 May 2010 15:32:37 +0000 http://socialcommercetoday.com/?p=1711#comment-1528 Chris, thanks for the kind comment - much appreciated. Keep the insight and inspiration coming from your <a href="http://econsultancy.com/blog/authors/chris-lake" rel="nofollow">blog</a> Chris, thanks for the kind comment – much appreciated. Keep the insight and inspiration coming from your blog

]]> By: Chris Lake http://socialcommercetoday.com/how-social-commerce-works-the-social-psychology-of-social-shopping/comment-page-1/#comment-1522 Chris Lake Thu, 13 May 2010 09:20:16 +0000 http://socialcommercetoday.com/?p=1711#comment-1522 Terrific article Paul, brimming full of detail. Kudos. c. Terrific article Paul, brimming full of detail. Kudos.

c.

]]> By: Você não decide sozinho « Blog3 http://socialcommercetoday.com/how-social-commerce-works-the-social-psychology-of-social-shopping/comment-page-1/#comment-1445 Você não decide sozinho « Blog3 Mon, 10 May 2010 14:17:44 +0000 http://socialcommercetoday.com/?p=1711#comment-1445 [...] Um artigo muito interessante foi veiculado no site Social Commerce Today. Nele, Paul Marsden tenta explicar como nossas relações sociais interferem em nossas decisões de [...] [...] Um artigo muito interessante foi veiculado no site Social Commerce Today. Nele, Paul Marsden tenta explicar como nossas relações sociais interferem em nossas decisões de [...]

]]> By: The Economist on Social Commerce: The Four Corners of Social Influence | Social Commerce Today http://socialcommercetoday.com/how-social-commerce-works-the-social-psychology-of-social-shopping/comment-page-1/#comment-100 The Economist on Social Commerce: The Four Corners of Social Influence | Social Commerce Today Thu, 28 Jan 2010 16:04:35 +0000 http://socialcommercetoday.com/?p=1711#comment-100 [...] article got us thinking about the authority heuristic (mental shortcut) in social commerce that people use to choose.  In addition to customer reviews, [...] [...] article got us thinking about the authority heuristic (mental shortcut) in social commerce that people use to choose.  In addition to customer reviews, [...]

]]> By: The 6 Dimensions of Social Commerce: Rated and Reviewed | Social Commerce Today http://socialcommercetoday.com/how-social-commerce-works-the-social-psychology-of-social-shopping/comment-page-1/#comment-99 The 6 Dimensions of Social Commerce: Rated and Reviewed | Social Commerce Today Tue, 05 Jan 2010 16:56:31 +0000 http://socialcommercetoday.com/?p=1711#comment-99 [...]  Promotes purchase decisions primarily through the ‘liking’ social intelligence heuristic (see previous post for explanation on the psychology of how social commerce works), allowing people to shop with people [...] [...]  Promotes purchase decisions primarily through the ‘liking’ social intelligence heuristic (see previous post for explanation on the psychology of how social commerce works), allowing people to shop with people [...]

]]> By: Paul Marsden http://socialcommercetoday.com/how-social-commerce-works-the-social-psychology-of-social-shopping/comment-page-1/#comment-98 Paul Marsden Tue, 05 Jan 2010 16:55:42 +0000 http://socialcommercetoday.com/?p=1711#comment-98 Hi Markus, thanks for the comment and kind words, much appreciated. Glad to see fellow Brits leading the social commerce pack with Comrz.com. Hi Markus, thanks for the comment and kind words, much appreciated. Glad to see fellow Brits leading the social commerce pack with Comrz.com.

]]> By: Paul Marsden http://socialcommercetoday.com/how-social-commerce-works-the-social-psychology-of-social-shopping/comment-page-1/#comment-97 Paul Marsden Tue, 05 Jan 2010 16:42:57 +0000 http://socialcommercetoday.com/?p=1711#comment-97 Hi Chris, thanks for the kind comments. I checked out spree.ly again after your comment. On simplifying the UI, have you considered an approach that would mimic DecisionStep's toolbar with something like http://www.wibiya.com/, and / or a bookmarklet. I think the less intrusive, and the less the app detracts from the retailer site, the better. A jquery toolbar would also differentiate you from plurchase etc. Don't know your biz model - assuming affiliate commission. If so, how about taking the bing cashback approach (né smashshopping) and offering points for purchases - that can be redeemed with vouchers... That would dive usage - and also could act as user-get-user marketing tool (X points for sign up). Anyhow good luck! Best, Paul Hi Chris, thanks for the kind comments. I checked out spree.ly again after your comment.

On simplifying the UI, have you considered an approach that would mimic DecisionStep’s toolbar with something like http://www.wibiya.com/, and / or a bookmarklet. I think the less intrusive, and the less the app detracts from the retailer site, the better. A jquery toolbar would also differentiate you from plurchase etc. Don’t know your biz model – assuming affiliate commission. If so, how about taking the bing cashback approach (né smashshopping) and offering points for purchases – that can be redeemed with vouchers… That would dive usage – and also could act as user-get-user marketing tool (X points for sign up). Anyhow good luck! Best, Paul

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