Hertz Group Offers on Facebook [Screenshots]

by Paul Marsden
in Social
— 18 Apr, 2012

So we know that the principle reason that people interact with businesses and brands on Facebook is to get offers.

Hertz is obliging Facebook users with a group offer for car hire in the form of a ‘social coupon’ using the social commerce Share it Up app from PeopleString. The more people who share the coupon, the higher its redemption value – up to a $35 value (US offer – running through July 16, 2012).

Smart. Offering consumers social utility by helping them solve a problem – in this case, getting good value – socially. We like.

Today’s article is sponsored by Milyoni: The Leader in Social Entertainment

Tags: Hertz

— Paul Marsden

Psychologist specialising in consumer psychology, innovation and technology. Author, speaker and researcher for consumer brands, technology companies and marketing agencies.

4 comments on “Hertz Group Offers on Facebook [Screenshots]”