So we know that the principle reason that people interact with businesses and brands on Facebook is to get offers.
Hertz is obliging Facebook users with a group offer for car hire in the form of a ‘social coupon’ using the social commerce Share it Up app from PeopleString. The more people who share the coupon, the higher its redemption value – up to a $35 value (US offer – running through July 16, 2012).
Smart. Offering consumers social utility by helping them solve a problem – in this case, getting good value – socially. We like.