Facebook Likes – Why you should be liking customers, not the other way around
7Brands chasing Facebook ‘Likes’ have got it all the wrong way around; they should be liking customers, not getting customers to like them.
Why? Well, ask the most successful salesman ever – Joe Girard according to the Guinness Book of World Records – what’s the secret to successful selling. and his answer is simple:
“I tell them that I like them.”
See Cialdini for more, but it’s a psychologically sound strategy and based on the oh -so-powerful principle of reciprocity: People who say, and critically act, as if they like us, create a sense of psychological indebtedness towards them – and we feel obliged to repay the favour – by buying from them.
As is so often the case, actions speak louder than words or clicks when it comes to liking.
So what have you you done lately to show your customers you like them?
(And thanks to the wondrous Farnam Street blog, a secret source/sauce of brilliant insight, for reminding us about Mr Girard)
Thanks Paul
This is so true… unfortunately, in a matter of FB speaking, for what I know right now it is not possible to express likes as “FB page” but only as “FB profile”… and this is pretty obvious otherwise it would be pure-spam allowed, isn’t it ?
So I think the thing is suitable only in case of one-man-business (where the person name is actually a brand)…
What about brands ?
Let’s say my name is JOHN DOE and I’m the owner of a business branded BRAND-X for which I’ve built a smart FB page…
Let’s then say that from my John Doe’s FB profile I express likes on people profiles activities (other’s posts, photos, videos, photos, pages, …)
How can I drives these liked profiles to effectively express an “i like” on the FB page of my business BRAND-X ?
Does it exist a step by step practical method that actually works to achieve this goal?
tnx
Showing appreciation for your customers is key to building long term relationships and they will most likely return and buy from you again. Nothing you about that.
However, the challenge is to how to be able to systemize this process using social platforms in a genuine matter
Pingback: Why you need to stop chasing “Likes” on Facebook | FRANk
Ok.. I agree with you.. But I don’t think it’s the brand’s fault. I would say its more like Facebook’s fault. We all know why companies ask you to like them. Like www.buyve.com used social media tools like facebook ‘likes’ recently to send someone to school. Why? So that they can be notified about everything that is posted on the page and to lock in hopefully a potential customer. I get what you’re saying but hey unless you find another way around it, I think its necessary.
Very nice post. I simply stumbled upon your blog and wished to mention that I have really loved surfing around your blog posts. After all I?ll be subscribing to your feed and I’m hoping you write once more very soon!
Wonderful goods from you, man. I’ve understand your stuff prior to and you’re just extremely excellent. I actually like what you’ve obtained right here, certainly like what you’re stating and the way in which by which you say it. You make it entertaining and you still take care of to stay it sensible. I can not wait to read far more from you. This is really a wonderful website.