with Digital Innovation Today
Useful study from Forrester Research’s Gina Sverdlov on Facebook fan-economics. Using regression techniques, the study provided evidence to support the insight that your Facebook fans are more your most valuable customers (customer[...]
4 weeks, 2127 sales – 1 sale per 8 fans – and a 200% (32,810) increase in Facebook ‘Likes’. That’s what the Heinz temporary popup gift-shop on the brand’s UK[...]
Here’s the second half of our speed summary of Fred Reichheld‘s business bestseller The Ultimate Question 2.0: How Net Promoter Companies Thrive in a Customer-Driven World, written with Rob Markey - partner at global consultancy Bain[...]
We’ve all seen them, and many loathe them – Apple fan-boys. Those white-earphoned iClones. But did you know that each Apple fan is worth about 70% more to One Infinite[...]
Great article over at Forbes by Meghan Casserly on how good branding, rather than low pricing, can make customers happy, with some insights from INSEAD’s Pierre Chandon, Marian Salzman, Richard Laermer and[...]
Brian Fetherstonhaugh, Chairman & CEO OgilvyOne Worldwide, the interactive marketing and consulting arm of the Ogilvy Group, has just published an interesting research report on the future of selling (embedded below[...]
Warren Buffet “If you lose money for the firm I will be understanding. If you lose reputation I will be ruthless.” Course Deck on Reputation Management and Social Media [Download]May 16, 2013
Post-PC Era by the Numbers: List of Top Post-PC StatsMay 14, 2013
World’s Third Largest Retailer, Tesco Launches New Social Commerce Wine SiteMay 9, 2013
Chief Dodo Ballmer: What Social Commerce Can Learn from Windows 8May 8, 2013
