“Does My Butt Look Big in This?” Emerging Trends in Social Commerce (Presentation)
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As requested, here’s today’s “Does My Butt Look Big in This?” presentation on emerging trends in social commerce – what works and why. Presented at the Social Media Summit – Wiesbaden August 31, 2010. Click through to slideshare to download deck.
Bottom line (pun intended ;-) ) – the social commerce sweet-spot is where brands and retailers monetize their social media investment by helping shoppers use their social intelligence to make smart shopping decisions (i.e. ‘social learning’ from the experience and opinions of others… answering the perennial and profound question of “does my butt look big in this?”). Enjoy.
As innocently as I can say this, her butt looks just fine from where I sit. :-) Moving from "butts" to "faces," what is the source of Mark's quote? Lastly, IMHO yours are the most authoritative posts on this topic I've seen to date, and since I am tasked with covering this beat, I routinely review your content. And, should you make it a practice to show attractively crafted body parts, I might visit much more often!
Hi Paul, thanks for the comment, much appreciated… Been trying to track down the source of the quote – a number of independent sources tweeted it at about the same time – on Aug 26th tweets in total – haven\’t tracked down where the Zuc was… Will continue to sleuth…
http://www.google.co.uk/search?q=%22if+I+had+to+g…
Great presentation thanks for sharing this
not only a great presentation – but a great design too.
can't wait for you to cover shoply.com :-)
Thanks Sam, I\’ll check out what\’s new at Shoply!