As the trend toward the use of social commerce increases, two facts are coming into evidence: Rather than “brand-to-fan,” social commerce works best when customers initiate sharing with their friends on social networks. Sites like Pinterest, Fab.com and Rue La La have demonstrated the power of social curation to merchandise products in dynamic ways. Recognizing [...]
Vente-Privée, founded in 2001, is Gilt Groupe’s big sister, the original and world’s largest flash-sales site offering luxury brands in Europe an online event-based sales channel to quickly sell large quantities stock without harming the brand’s image or competing with other distribution channels. Run as an invitation-only private shopping club, 14 million members get access [...]
To promote their upcoming Corporate Social Commerce Summit (March 13/14, 2012 Boston) Useful Social Media have gleaned Social Commerce Today and Social Media Influence for factoids to put together a slick Social Commerce Timeline infographic, and here it is. Over at Useful Social Media, Brian Smith discusses infographic and the past, present and future of social commerce [...]
Unique among the companies I have covered to date, Fluid is a hybrid – an interactive agency with its own social commerce platform. Fluid designs and builds digital shopping experiences for a broad array of customers. In addition to design and development services, the agency offers the Fluid Retail interactive merchandising platform. As such, Fluid’s [...]
Without a doubt, the social web is changing the way products are discovered, bought and shared – creating new opportunities for companies to engage customers and drive revenue in places like Facebook, mobile and existing eCommerce sites. ShopIgniter - the latest platform to be covered in our series – provides social commerce solutions that enable brands [...]
The social commerce platforms I have covered up to this point find their locus inside Facebook. Not Moontoast. It provides social commerce functionality across a variety of channels, including social networks, blogs, ecommerce websites, affiliate sites and advertising networks. “Moontoast provides unique and targeted products to directly acquire new consumers and fans, deliver incremental revenue streams, [...]
