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Digital Point of Sale: Bringing Social to the Store (Report – Free Download)

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  • by Paul Marsden
  • in Insights · Retail · Social
  • — 19 Feb, 2013

Today at Syzygy (German creative digital agency for digital marketing and brand communication) we’ve just published our latest digital innovation report – on digital point of sale; covering opportunities and best practice for bringing digital technology – including social technology – to the store.

You can download Digital at Point of Sale: Reinventing Retail for the Connected Customer here – Syzygy’s Facebook Page – for free.

The report outlines a six-point strategy for future-proofing retail in our connected age; and provides 10 practical recommendations for transforming bricks-and-mortar stores from legacy entities for capturing customer value, into experiential destinations for creating customer value.

Download it, and let us know what you think!

 

 

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— Paul Marsden

Psychologist specialising in consumer psychology, innovation and technology. Author, speaker and researcher for consumer brands, technology companies and marketing agencies.

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