Apple’s iTunes store for movies has integrated Rotten Tomatoes reviews, Flixter’s popular reviews aggregator of professional and audience reviews, displaying a ‘Tomatometer’ popularity gauge next to movies (article on Mashable). This is a smart use of the authority social influence cue. How could your brand combine professional ratings and reviews with those from customers?
Interesting post by Jordan Julien urging brands not to try running before they can walk when trying to monetize social media. The basic idea is that you need “social equity” (awareness, reputation, and engagement) to do social commerce. Julien suggests that brands should first run social media marketing campaigns to build awareness and reputation (by offering something on the [...]
This is going to be big, Google’s new YouTube Direct service. Designed for Citizen Reporting, but will allow brands and retailers to run and curate their own YouTube style gallery of reviews, user-generated ads, guides, stories and testimonials on their own websites. Best news – it’s open source. Web agencies at the ready…
Continuing our review of social commerce resources on the Web, a presentation below from Ripple6, the social media software company with a community spin on social commerce, entitled “Turning Their Friends into Your Salesforce: Going Beyond Recommendations into Social Commerce” Top Takeouts Customer reviews are great, but customer reviews from people you know are better; [...]
Friday afternoon fun post – a hilarious 3 minute YouTube video below called the Social Media Guru – forwarded to me by Birger Bardowicks from blog sponsor Unique Digital, and made by freelance journalist Markham Nolan. Everything that’s wrong with social media marketing. Expletive alert, but it’s worth it; the irony is that I bet many social [...]
Brilliant viral (below) - Bazaarvoice do George Michael. You’ve gotta love the guys at this social commerce outfit. Bazaarvoice walk the social talk to promote themselves and their social commerce conference(s). Better than brochureware… Watch the viral and I challenge you not to want to give these folk your time. Wondrous. Alas, with moving to the US, [...]
Nice post from Olivia Hayes over at Ignite Social Media, musing on the potential for PowerReview‘s soon-to-be-launched social commerce tool called BrandConnect- a white label customer reviews tool that allows merchants and brands to a) collect structured customer reviews and selectively publish those it wishes to (datasheet here) and b) enable their customers to syndicate their [...]
Piryx is an Austin based social commerce company that offers a payments processing linked to social networking and micro-blogging platforms. Here’s how it works (and see video below). Pyrix has been showcasing its wares at DEMOfall 09 – by running a fundraising campaign for the Jon Bon Jovi Soul Foundation, a non-profit organization working against [...]
Recent Comments