Here’s our new presentation deck presented at an agency event last week, “Social Commerce | Beyond Transactions“. It’s a short deck on emerging trends in social commerce, with a focus on moving beyond transactions and towards relationships. There are two embedded videos, also posted below incase the SlideShare embed function is not working. The deck can [...]
This infographic, just released by Column Five Media is a nice summary of the state of the geo-location nation – who’s doing what with how much, how how many users and which devices with geo-targeting and location based technology. Can innovative startups stay ahead of the Facebook/Google(Latitude)/Twitter giants?
As investors pour millions into social commerce sites of the Group-Buy persuasion, should brands and retailers be looking to add Group-Buy functionality to their sites? If investment activity is an indication of market opportunity, then adding Group-Buy features to e-commerce sites – a la Dell Swarm – is a no-brainer. 18-month-old-and-already-profitable startup Groupon has just [...]
In the last week or so, Domino’s Pizza, Google and Group-Buy start-up SyncFu have all launched social commerce widgets to help people “friendcast” deals and sell to their online social circles. Of course e-commerce widgets are not new; popular in 2007, Amazon has long been successfully offering widgets for customers to sell to their friends [...]
From a revenue-generating perspective, Private Shopping Clubs (also known as sample/flash sale (event) sites) are the big success story in social commerce right now (Vente-Privée $1bn+, Gilt $400M+). Marc Osofsky, ex-McKinsey VP of marketing for e-commerce specialists Optaros has posted a useful review of these member-only shopping clubs where members get access to exclusive online sale events, identifying what makes [...]
The Attack of the Groupon Clones I and II and The Return of The Private Sale are creating a new niche in social commerce market – sites that aggregate local and private sale club events respectively into personalized deal feeds/alerts (email, SMS or RSS), that can be customized by varying degrees to personal tastes. Yipit, LocalOfferLounge, [...]
Interesting article in The Times (archived below) talking about a fast-growing social commerce trend in Japan – Mainichi Tokubai (‘Everyday Deal’) – location-based supermarket deal directories, with content crowdsourced by price-sensitive consumers (who often receive a small fee for their contributions). It’s a crowdsourced creative combination of Groupon and JustBoughtIt. For example, 7700 supermarkets in [...]
If you were to invest $100,000 of your own hard earned cash in a social commerce site or technology, where would you invest? Sure, private sale clubs and group buy sites/technologies are the hot trends right now. But what about the established ratings and reviews industry, responsible for so many popular sites and enhanced e-commerce sales? Or [...]
It works like this. You want to buy something from a local store – a car, a luxury fashion item, gadget or gizmo. So you tap your social and local networks online for others wanting the same thing and you organize a flash-mob; you agree to turn up at the poor unsuspecting store en-masse at [...]
Sometimes the simplest social commerce solutions are the best. In social commerce, simple means simply adding customer testimonials and content to a website to make it more compelling and persuasive (adding customer content adds “source credibility” to communication). HSBC’s online bank, First Direct, is doing this – in realtime – harnessing the power of the [...]
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