There are two sides of the social commerce coin – helping people to connect where they buy, and buy where they connect. Whilst much of the current buzz around social commerce is about helping people buy where they connect – i.e. on social platforms such as Facebook, the flip side of social commerce – helping [...]
Interesting headline survey results published this week from e-commerce conversion experts SeeWhy. In a social commerce survey of 467 marketers that was conducted in June 2010 and that focused on marketers’ plans to use Facebook as a social commerce tool (social commerce was defined in the survey as “the use of social media to drive [...]
This infographic, just released by Column Five Media is a nice summary of the state of the geo-location nation – who’s doing what with how much, how how many users and which devices with geo-targeting and location based technology. Can innovative startups stay ahead of the Facebook/Google(Latitude)/Twitter giants?
PowerReviews, the customer ratings and reviews technology provider, has just published findings from Part 1 its 2010 social shopping survey conducted with the e-tailing group of 1,000 US consumers (50% male/50% female each spending $250 annually on shopping online 4+ times per year) (fieldwork conducted March 2010). Focusing as you would expect on the power [...]
So what’s the cost of deploying social commerce? Wondrous Forrester report out by Sucharita Mulpuru, listing 17 social commerce tools, how they are being used and, critically, what they cost. ATG have posted the Forrester TechRadar Social Commerce Q1 2010 Report for free download here – but excerpted below are Forrester’s estimated costs for 15 social [...]
DecisionStep, purveyors of fine social shopping toolbars to brands such as Mattel as Charlotte Russe have just released ROI data for their ShopTogether toolbar. Working with German cosmetics brand, Hautbalance Naturkosmetik, specialist in natural and organic cosmetics, DecisionStep implemented their ShopTogether toolbar on the brand’s e-commerce site. The result: 15% increase in sales and 50% increase in average [...]
Here’s an updated cheat sheet of headline statistics for social media in 2010, courtesy of Jake Hird, senior research analyst over at Econsultancy – access to their full report on social media stats is here (members only). Certainly confirms that social media is popular media. If Drucker’s famed truism is indeed true; “the purpose of business is [...]
So it’s still January which means we are still allowed to talk about trends for the coming year. Shiv Singh, VP Social Media at Publicis-Razorfish, author of Social Media Marketing, and along with Jeremiah Owyang one of the smartest brains in this space, has just published his 5 top trends for Social Media Influence Marketing in 2010. [...]
Daniel Flamberg over at iMedia predicts that the mainstreaming of social networking platforms means that marketers could be ready to take social media marketing to the next level; Social Commerce (Level One: Monitoring, Level Two: Brand Building, Level Three: Social Commerce) – using connected networks of friends as a cost-efficient viral media channels for merchandizing [...]
A year old, but still useful: A table from socialmediatrader.com, on top social shopping (qua product reviews) sites. The article notes that whilst small, social shopping site traffic jumped 477% last year (2008). Tribesmart.com and pronto.com (price comparison) were added in comments. Table data was compiled from Compete, Quantcast and MSN Adlabs. Website Age Demographics Sex [...]
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